Overview
The Marketing faculty have designed the Advanced Marketing Analytics (AMA) Sequence to allow Marketing Majors to concentrate their coursework in preparation for marketing roles that may require more analytical skills, such as statistical analysis, data visualization, data cleaning and handling, data mining, predictive analytics, etc. The use of analytics is expected to grow rapidly.
The department also offers Advanced Marketing Analytics Accelerated Sequence (4+1 Master's degree option). This advanced sequence is an extension of the Advanced Marketing Analytics (AMA) sequence, as it offers high achieving students the opportunity to earn a Master’s degree in Marketing Analytics by taking both graduate and undergraduate courses during their senior year and seamlessly transition into their master’s program for one additional year. Graduate-level Marketing analytics courses during their fourth and fifth year will help the Marketing Analytics 4+1 students be prepared for advanced analytics roles that require a Master’s degree and/or additional relevant experiences fit for managerial positions.
Why Study Marketing - Advanced Marketing Analytics?
Employers are increasingly seeking analytics-ready workers who can make data-driven decisions. Analytical thinking and innovation, complex problem-solving, critical thinking and analysis, technology design and programming are among the Top 10 skills of 2025 according to LinkedIn. This sequence will provide skill development, introduction and use of contemporary analytical tools, and context that will be userful for future workers to manage effectively.