College of Business Illinois State University
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Dr. Aaron Charlton

Assistant Professor
State Farm Hall of Business - SFH 329
  • About
  • Education
  • Awards & Honors
  • Research

Teaching Interests & Areas

Marketing communications
Marketing research
Marketing capstone

Research Interests & Areas

Brand strategy

PhD Marketing

University of Oregon
Eugene, Oregon


Arizona State University
Tempe, AZ


Brigham Young University
Tempe, AZ

Advisor of the Year, 2021

College of Business Registered Student Organization

Chairperson Faculty Scholar

Marketing Department

Journal Article

Charlton, A., & Cornwell, T. Authenticity in horizontal marketing partnerships: A better measure of brand compatibility. Journal Of Business Research 100 (2019): 279-298.


Charlton, Aaron, Amanda K. Montoya, John Price, and Joseph Hilgard (2021), “Noise in the Process: A Meta-Analysis of Mediation Effects in Marketing Journals,” Association of Consumer Research Conference, Seattle, WA, October 2021.
Living on the Edge? Political Extremeness and Preference for Popular Products. ACR Conference. Association for Consumer Research Conference. (2019)
Authentic partnerships in marketing: measurement and roles in CSR. Summer AMA Conference. American Marketing Association. (2016)
2021-01-07T11:39:37.398-08:00 2021