After graduating from college, I entered full-time military service with the U.S. Army. During my four years in the Army, I deployed to Afghanistan and Iraq and reached the rank of Captain. After the Army, I worked in digital marketing for seven years before going back to school full-time at University of Oregon to obtain a PhD in Marketing. I now work as a marketing professor at Illinois State University.
333.001Integrated Marketing Communication
333.002Integrated Marketing Communication
Teaching Interests & Areas
Marketing communications Marketing research Marketing capstone
Research Interests & Areas
Brand strategy Metascience
University of Oregon
Charlton, A., & Cornwell, T. Authenticity in horizontal marketing partnerships: A better measure of brand compatibility. Journal Of Business Research 100 (2019): 279-298.
Living on the Edge? Political Extremeness and Preference for Popular Products. Association for Consumer Research Conference. (2021)
Authentic partnerships in marketing: measurement and roles in CSR. Summer AMA Conference. American Marketing Association. (2016)