Book, Chapter
Saleh, A., Chefor, E., & Babin, B. (2019). An action-based approach to retail brand engagement. In Predicting trends and building strategies for consumer engagement in retail environments (pp. 27-43). IGI Global.
Journal Article
Lyngdoh, T., Chefor, E., Hochstein, B., Britton, B. P., & Amyx, D. (2021). A systematic literature review of negative psychological states and behaviors in sales. Journal of Business Research, 122, 518-533.
Obilo, O. O., Chefor, E., & Saleh, A. (2021). Revisiting the consumer brand engagement concept. Journal of Business Research, 126, 634-643.
Bonney, L., Hochstein, B., Christenson, B., & Chefor, E. (2020). Incumbent and non-incumbent salesperson consultation in the pre-decision stage of organizational purchasing. Industrial Marketing Management, 85, 152-166.
Revisiting Consumer-Brand Engagement (CBE). Academy of Marketing Science World Marketing Congress, Workshop on Research Corroboration. (2019)
Negative Psychological States and Behavior in Sales Research: A Review and Content Analysis of Recent Research. Academy of Marketing Science Annual Conference. (2017)