College of Business Illinois State University
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Aditya Gupta

Assistant Professor
State Farm Hall of Business - SFH 332
  • About
  • Education
  • Awards & Honors
  • Research

Current Courses

231.002Buyer Behavior

233.001Foundations Of Integrated Marketing Communication

233.002Foundations Of Integrated Marketing Communication

Teaching Interests & Areas

Integrated Marketing Communication
Consumer Behavior

Research Interests & Areas

Well-being and happiness
Meaningful Consumption

PhD Marketing

University of Nebraska - Lincoln

James M Comer Award for Best Contribution to Selling and Sales Management Theory

Journal of Personal Selling and Sales Management

Book, Chapter

Eilert, Meike, Aditya Gupta, and Chance McCullough (2021), "Service Lessons During COVID-19: The Case of Food Trucks," in The Future of Service Post-COVID-19 Pandemic, Volume 2: Transformation of Services Marketing, Springer, 235-264.
Gupta, Aditya and James W. Gentry (2018), “If You Love Me, Surprise Me,” in Gifts, Romance, and Consumer Culture, eds. Yuko Minowa and Russell W. Belk, Taylor and Francis, 65-79.

Conference Proceeding

Gupta, A., & Hewage, G. Yay or Nay? Investigating Surprise across Consumer Self-Gifting Motivations. 2021 AMA Winter Academic Conference 32 (2021): 435-37.

Journal Article

Gupta, Aditya, and Chiharu Ishida. "Navigating the New Normal: An SOR Perspective on Student Experiences of Environmental, Psychological, and Behavioral Changes During the COVID-19 Pandemic." Journal of Marketing Education (2021): 02734753211065124.
Delpechitre, Duleep, Aditya Gupta, Arash H. Zadeh, Joon Ho Lim, and Steven A. Taylor (2020), "Toward a New Perspective on Salesperson Success and Motivation: A Trifocal Framework," Journal of Personal Selling & Sales Management, 40 (4), 267-288.
Gupta, Aditya, Meike Eilert, and James Gentry (2020), “Can I Surprise Myself? A Conceptual Framework of Surprise Self-Gifting among Consumers,” Journal of Retailing and Consumer Services, 54.


Gupta, Aditya and Ganga Hewage (2021), “Yay or Nay? Investigating Surprise across Consumer Self-Gifting Motivations,” 2021 AMA Winter Academic Conference.
Gupta, Aditya and James W. Gentry (2020), “Pleasure Versus Meaning: Differences in Elevation and Psychological Well-Being for Hedonic and Eudaimonic Purchases,” 2020 AMS Annual Conference.
Gupta, Aditya and James W. Gentry (2020), “Making Macromarketing Meaningful - A Eudaimonic View of Quality of Life and Consumer Well-being,” 45th Annual Macromarketing Conference.
Gupta, Aditya, and James Gentry. "This May Take a While: Differences in Difficulty of Recall Between Hedonic and Eudaimonic Purchases." ACR North American Advances (2019).

Grants & Contracts

2021 Department Chairperson Faculty Scholar Grant. Illinois State University. Illinois State University. (2021)
Carolan Research Institute Research Grant. Carolan Research Institute. Illinois State University. (2021)
2020-2021 University Research Grant. Illinois State University. Illinois State University. (2020)
2021-01-07T11:39:37.398-08:00 2021