College of Business Illinois State University
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Aditya Gupta

Assistant Professor
Katie Insurance School
  • About
  • Education
  • Research

Current Courses

231.002Buyer Behavior

233.001Foundations Of Integrated Marketing Communication

233.002Foundations Of Integrated Marketing Communication

231.002Buyer Behavior

233.001Foundations Of Integrated Marketing Communication

233.002Foundations Of Integrated Marketing Communication

PhD Marketing

University of Nebraska - Lincoln

Book, Chapter

Eilert, Meike, Aditya Gupta, and Chance McCullough (2021), "Service Lessons During COVID-19: The Case of Food Trucks," in The Future of Service Post-COVID-19 Pandemic, Volume 2: Transformation of Services Marketing, Springer, 235-264.
Gupta, Aditya and James W. Gentry (2018), “If You Love Me, Surprise Me,” in Gifts, Romance, and Consumer Culture, eds. Yuko Minowa and Russell W. Belk, Taylor and Francis, 65-79.

Journal Article

Delpechitre, Duleep, Aditya Gupta, Arash H. Zadeh, Joon Ho Lim, and Steven A. Taylor (2020), "Toward a New Perspective on Salesperson Success and Motivation: A Trifocal Framework," Journal of Personal Selling & Sales Management, 40 (4), 267-288.
Gupta, Aditya, Meike Eilert, and James Gentry (2020), “Can I Surprise Myself? A Conceptual Framework of Surprise Self-Gifting among Consumers,” Journal of Retailing and Consumer Services, 54.

Presentations

Gupta, Aditya and Ganga Hewage (upcoming), “Yay or Nay? Investigating Surprise across Consumer Self-Gifting Motivations,” 2021 AMA Winter Academic Conference.
Gupta, Aditya and James W. Gentry (2020), “Pleasure Versus Meaning: Differences in Elevation and Psychological Well-Being for Hedonic and Eudaimonic Purchases,” 2020 AMS Annual Conference.
Gupta, Aditya and James W. Gentry (2020), “Making Macromarketing Meaningful - A Eudaimonic View of Quality of Life and Consumer Well-being,” 45th Annual Macromarketing Conference.
Gupta, Aditya, and James Gentry. "This May Take a While: Differences in Difficulty of Recall Between Hedonic and Eudaimonic Purchases." ACR North American Advances (2019).

Grants & Contracts

2020-2021 University Research Grant. Illinois State University. Illinois State University. (2020)
2021-01-07T11:39:37.398-08:00 2021