Eilert, Meike, Aditya Gupta, and Chance McCullough (2021), "Service Lessons During COVID-19: The Case of Food Trucks," in The Future of Service Post-COVID-19 Pandemic, Volume 2: Transformation of Services Marketing, Springer, 235-264.
Gupta, Aditya and James W. Gentry (2018), “If You Love Me, Surprise Me,” in Gifts, Romance, and Consumer Culture, eds. Yuko Minowa and Russell W. Belk, Taylor and Francis, 65-79.
Delpechitre, Duleep, Aditya Gupta, Arash H. Zadeh, Joon Ho Lim, and Steven A. Taylor (2020), "Toward a New Perspective on Salesperson Success and Motivation: A Trifocal Framework," Journal of Personal Selling & Sales Management, 40 (4), 267-288.
Gupta, Aditya, Meike Eilert, and James Gentry (2020), “Can I Surprise Myself? A Conceptual Framework of Surprise Self-Gifting among Consumers,” Journal of Retailing and Consumer Services, 54.
Gupta, Aditya and Ganga Hewage (upcoming), “Yay or Nay? Investigating Surprise across Consumer Self-Gifting Motivations,” 2021 AMA Winter Academic Conference.
Gupta, Aditya and James W. Gentry (2020), “Pleasure Versus Meaning: Differences in Elevation and Psychological Well-Being for Hedonic and Eudaimonic Purchases,” 2020 AMS Annual Conference.
Gupta, Aditya and James W. Gentry (2020), “Making Macromarketing Meaningful - A Eudaimonic View of Quality of Life and Consumer Well-being,” 45th Annual Macromarketing Conference.
Gupta, Aditya, and James Gentry. "This May Take a While: Differences in Difficulty of Recall Between Hedonic and Eudaimonic Purchases." ACR North American Advances (2019).