College of Business Illinois State University
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Arash H Zadeh

Assistant Professor of Marketing
State Farm Hall of Business - SFH 227
  • About
  • Education
  • Awards & Honors
  • Research


Arash joined the Department of Marketing and the Professional Sales Institute in August 2018. Arash was an Assistant Professor of Marketing at the Dominican University of California prior to joining Illinois State University (ISU). He obtained his bachelor's degree in Industrial Engineering, an MBA and Ph.D. in Marketing, and continued his research during a Post-Doctoral opportunity at Florida State University. Arash visited several schools as a visiting doctoral student, including HEC Montréal, Canada. Prior to joining academia, he was active in different industries as project manager, sales expert, and marketing manager.

Current Courses

311.001Marketing & Sales Forecasting

338.003Strategic Marketing Management

311.001Marketing & Sales Forecasting

338.001Strategic Marketing Management

338.002Strategic Marketing Management

Teaching Interests & Areas

Arash is currently teaching Sales Forecasting and Strategic Marketing Management. He previously taught Digital Marketing, Marketing Management, and International Marketing in MBA and Undergraduate levels.

Research Interests & Areas

Arash’s research interests revolve around the areas of Service Marketing, Co-creation, and Sales. He is a firm believer of mixed methods and is currently focused on empirical and theory-driven research, using archival data and various econometric models.

Post-Doc - Marketing

Florida State University
Tallahassee, Florida

PhD - Marketing

The University of Texas - Rio Grande Valley

MBA - Marketing Concentration

Tehran Azad University
Tehran, Iran

BS - Industrial Engineering

Tehran Azad University
Tehran, Iran

James M Comer Award for Best Contribution to Selling and Sales Management Theory

Journal of Personal Selling and Sales Management

Wilma Jean Alexander Technology Innovation Faculty Award

Illinois State University

Outstanding PhD Student Award at University of Texas Rio Grande Valley

University of Texas Rio Grande Valley

Dissertation Fellowships Award from University of Texas Rio Grande Valley

University of Texas Rio Grande Valley

Best Paper Award of Academy of Marketing Science Annual Conference

Academy of Marketing Science

Conference Proceeding

Zadeh, A., Taylor, S., Zolfagharian, M., & Hofacker, C. Judgment and Decision-Making Processes Underlying Behavioral Intentions in Sharing Economy Platforms. Bryan Lukas and O.C. Ferrell (EDs). American Marketing Association Winter Educators Conference Proceedings 31 (2020)
Torkzadeh, S., Zadeh, A., & Zolfagharian, M. Virtual Servicescape Quality and Service Outcomes: The Role of Customer Engagement and Customer Participation Behavior. American Marketing Association Winter Educators' Conference (2018)
Zadeh, A., & Zolfaghrian, M. Conflict in the Co-creation Process: Can Cocreation Adversely Affect Service Outcomes for Patients and Firms. Frontiers in Service Conference (2018)
Hosseinzadeh, A. What Are The Main Reasons For Users' Resources Integration on Social Media? Healthcare As a Critical Context. American Marketing Association Eduators' Summer Conference (2016)
Zadeh, A., & Zolfagharian, M. Customer Wellbeing: Is Value Co-creation a Double-Edged Sword?. American Marketing Association Eduators' Summer Conference (2016)

Journal Article

Shirazi, F., Wu, Y., Hajli, A., Zadeh, A. H., Hajli, N., & Lin, X. (2021). Value co-creation in online healthcare communities. Technological Forecasting and Social Change, 167, 120665.
Delpechitre, Duleep, Aditya Gupta, Arash H. Zadeh, Joon Ho Lim, and Steven A. Taylor (2020), "Toward a New Perspective on Salesperson Success and Motivation: A Trifocal Framework," Journal of Personal Selling & Sales Management, 40 (4), 267-288.
Taylor, S., Hunter, G., Zadeh, A., Delpechitre, D., & Lim, J. Value Propositions in a Digitally Transformed World. Industrial Marketing Management 87 (2020): 256−263.
Zadeh, A. H., Zolfagharian, M., & Hofacker, C. F. (2019). Customer–customer value co-creation in social media: conceptualization and antecedents. Journal of Strategic Marketing, 27(4), 283-302.
Hajli, N., Sims, J., Zadeh, A. H., & Richard, M. O. (2017). A social commerce investigation of the role of trust in a social networking site on purchase intentions. Journal of Business Research, 71, 133-141.


How Do Complainers with Different Complaining Schema Respond to Recovery Initiatives?. AMA Winter Educators Conference. AMA Winter Educators Conference. (2020)
Co-creation in Knowledge Sharing: Bridging the Gap between University and Workplace. Teaching & Learning Symposium. Illinois State University. (2019)
The Dark Side of Value Co-creation in Healthcare Services. Brown Bag research Activities COB ISU. (2019)

Grants & Contracts

ERAC Foundation Faculty Scholars Grant. Enterprise Rent A Car. Illinois State University. (2021)
University Research Grant. Illinois State University. Illinois State University. (2021)
ERAC Foundation Faculty Scholars Grant. Enterprise Rent A Car. Illinois State University. (2020)
University Research Grant. Illinois State University. Illinois State University. (2020)
COB University Research Grant (URG) Program/COB Research Fellowship (COBRF). College of Business. Illinois State University. (2019)
2021-01-07T11:39:37.398-08:00 2021