College of Business Illinois State University
Illinois State University
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Chiharu Ishida-Lambert

Professor
Marketing
Office
State Farm Hall of Business - SFH 323
Office Hours
TBD
  • About
  • Education
  • Research

Current Courses

440.001Brand Management And Analytics

398.002Professional Practice: Intern/Coop Ed Integrated Marketing Commun

398.002Professional Practice: Intern/Cooperative Ed Professional Sales

398.001Professional Practice: Internship/CoOp Ed in Advanced Marketing Analytics

398.002Professional Practice: Internship/Cooperative Ed In Marketing

498.002Professional Practice: Marketing

298.002Professional Practice:Internship/Cooperative Ed In Marketing

398.002Professional Practice:Internship/Cooperative Ed In Marketing

339.001Seminar in Marketing: Brand Management and Analytics

230.003Introduction To Marketing Management

232.091Marketing Research

398.001Professional Practice: Intern/Coop Ed Integrated Marketing Commun

398.002Professional Practice: Intern/Coop Ed Integrated Marketing Commun

398.001Professional Practice: Intern/Cooperative Ed Professional Sales

398.002Professional Practice: Intern/Cooperative Ed Professional Sales

398.001Professional Practice: Internship/CoOp Ed in Advanced Marketing Analytics

398.001Professional Practice: Internship/Cooperative Ed In Marketing

398.002Professional Practice: Internship/Cooperative Ed In Marketing

498.001Professional Practice: Marketing

498.002Professional Practice: Marketing

298.001Professional Practice:Internship/Cooperative Ed In Marketing

298.002Professional Practice:Internship/Cooperative Ed In Marketing

398.001Professional Practice:Internship/Cooperative Ed In Marketing

398.002Professional Practice:Internship/Cooperative Ed In Marketing

Teaching Interests & Areas

Marketing Research
Marketing Analytics
Business Analytics
Business Statistics

Research Interests & Areas

Business to Business
Public Policy
Big Data

PhD Business, Marketing

Virginia Tech
Blacksburg, VA

MBA

Radford University
Radford, VA

BBA International Marketing

Radford University
Radford, VA

Book, Chapter

Taylor, S., Ishida, C., & Melton, H. A Meta-Analytic Investigation of the Antecedents of Digital Piracy. Roland T. Rust and Ming-Hui Huang (EDs), Handbook of Service Marketing Research. Edward Elgar Pub (2014): 437-464.

Conference Proceeding

Lim, J., Donovan, L., Kaufman, P., & Ishida-Lambert, C. Does Professional Athletes' Humility and Activity on Social Media Impact Team and Player Performance? Evidence from National Football League. 2019 AMA Winter Academic Conference (2019)
Lim, J., Donovan, L., Kaufman, P., & Ishida, C. Does Professional Athletes' Humility and Activity on Social Media Impact Team and Player Performance? Evidence from National Football League. American Marketing Association Winter Educators' Conference (2019)
Donovan, L., Ishida-Lambert, C., & Kaufman, P. Experiential Learning and Value Co-Creation In the Classroom: A New Examination Using Social Media Monitoring. Academy of Marketing Science Annual Conference (2017)
Kaufman, P., Ishida, C., Donovan, L., & Kaufman, K. The Creation of Videos By Marketing Students: An Exploration of Attitudes and Motivations in A Capstone Course. Academy of Marketing Science Conference (2016)
Taylor, S., Chang, W., Ishida, C., Orudzheva, L., & Barton, A. Identifying the Goal Structures of Undergraduate Students Vis-à-vis Ethical Decision Making. The Global Business, MIS, Economics and Finance Research Conference, (2014)

Journal Article

Gupta, Aditya, and Chiharu Ishida. "Navigating the New Normal: An SOR Perspective on Student Experiences of Environmental, Psychological, and Behavioral Changes During the COVID-19 Pandemic." Journal of Marketing Education (2021): 02734753211065124.
Lim, J. H., Donovan, L. A., Kaufman, P., & Ishida, C. (2021). Professional Athletes’ Social Media Use and Player Performance: Evidence From the National Football League, International Journal of Sport Communication, 14(1), 33-59. Retrieved Jan 1, 2022, from https://journals.humankinetics.com/view/journals/ijsc/14/1/article-p33.xml
Taylor, S., Ishida, C., Lim, J., & Delpechitre, D. Transformative Service Practice in Higher Education: A Cautionary Note. Journal Of Consumer Satisfaction, Dissatisfaction And Complaining Behavior (2018)
Taylor, S., Ishida-Lambert, C., Lim, J., & Delpechitre, D. Transformative Service Practice in Higher Education: A Cautionary Note. Journal Of Consumer Satisfaction, Dissatisfaction And Complaining Behavior 30 (2017): 77-96.
Taylor, S., Ishida, C., & Donovan, L. Considering the Role of Affect and Anticipated Emotions in the Formation of Consumer Loyalty Intentions. Psychology & Marketing 33.10 (2016): 814–829.

Presentations

Extended Service Plans and Buyer Perceptions and Behaviors in Automobile Industry. Academy of Marketing Science Conference. (2019)
The Creation of Videos By Marketing Students: An Exploration of Attitudes And Motivations in A Capstone Course. Academy of Marketing Science Conference. (2016)
Extended Service Plans vs. Extended Warranties: A Comparison of Consumer Percetption and Purchasing Behavior. Western Risk & Insurance Association. (2012)
Discussant for Section 7.2. Academy of Marketing Science Annual Conferrence. (2008)
PERCEPTIONS OF JUSTICE IN MARKETING CHANNELS: THE IMPACT OF MONITORING. American Marketing Association Winter Educators' Conference. (2008)
Discussant, "Interorganizational Alliances session in Interorganizational Issues Track; American Marketing Association Winter Marketing Educators' Conference, San Diego, CA, 2007 February. American Marketing Association. (2007)
Antecedents and Consequences of Propensity for Opportunism within Marketing Channels: An Empirical Perspective. American Marketing Association Summer Educators' Conference. (2006)
Social Exchange Perspective on Consumer Loyalty. American Marketing Association Winter Educators' Conference. (2006)
Bad Apples, Bad Barrels, and the Structure of Marketing Channel Relationships: Analyses of the Propensity for Opportunism and Opportunistic Behaviors. American Marketing Association Summer Educators' Conference. (2005)
Bad Apples, Bad Barrels, and the Structure of Marketing Channel Relationships: Analyses of the Propensity for Opportunism and Opportunistic Behaviors. Academy of Marketing Science: Developments in Marketing Science. (2005)

Grants & Contracts

University Research Grant (URG). Illinois State University. (2011)
University Research Grant (URG). Illinois State University. (2010)
Katie Faculty Development Grant. Illinois State University. (2009)
2021-01-07T11:39:37.398-08:00 2021