College of Business Illinois State University
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David Wallace

Instructional Assistant Professor
Marketing
  • About
  • Education
  • Research

Current Courses

232.006Marketing Research

329.001Purchasing Policies And Procedures

PhD Marketing

Washington State University
Pullman, WA

MBA

Gonzaga University
Spokane, WA

BA Philosophy

University of California, Santa Cruz
Santa Cruz, CA

Book Review

Wallace, D. Benton, W.C. Jr. (2020), Purchasing and Supply Chain Management, Thousand Oaks California, Sage Publications Inc.

Conference Proceeding

Wallace, D., Johnson, J., & Giese, J. The Efficacy of Multiple Channel Strategies. American Marketing Association Summer Educators' Conference (2003)
Sprout, D., Wallace, D., Manning, K., Miyazaki, A., & Langenderfer, J. The Effect of Unit Price Regulation on Consumer Price Perceptions: A Comparison Between Washington and Massachusetts Consumers. Marketing and Public Policy Conference Proceedings (2002)
Wallace, D. Wallace, D.W. (2018). Dealer Response to Multiple Channel Distribution: The “Dark Side.”. Society for Marketing Advances (SMA) Conference, West Palm Beach, Florida.
Wallace, D. Wallace, D.W. (2019). Omni-Channel Retailing: The Efficacy of the Service Outputs Paradigm. Marketing Management Association (MMA) Spring Conference, Chicago Illinois.. Marketing Management Association (MMA) Spring Conference, Chicago Illinois.
Wallace, D., & Kaufman, P. Wallace, D.W., & Kaufman, P. (2018). Relational and Economic Antecedents to Trade Promotion Success.. Society for Marketing Advances (SMA) Conference, West Palm Beach, Florida.

Journal Article

Wallace, D., Johnson, J., & Umesh, U. Multichannels Strategy Implementation: The Role of Channel Alignment Capabilities. Decision Sciences (Journal of) 40.4 (2009): 869-900.
Wallace, D., Giese, J., & Johnson, J. Customer Loyalty in the Context of Multiple Channel Strategies. Journal Of Retailing 80.4 (2004): 249-263.

Presentations

Wallace D.W., (2019) Reflections on Early Career Decisions.. Marketing Management Association (MMA) Spring Conference. (2019)
Wallace D.W., (2019). So You Got Tenure. Now What?. Marketing Management Association (MMA) Fall Conference. (2019)
Wallace, D.W. (2019). Ethics in the Outdoor Industry. Daniels Fund Ethics Initiative Collegiate Program. Western State Colorado University. (2019)
Wallace, D. W., (2018). What We Should Be Teaching in Marketing: The Current and What, Long in the Tooth, Belongs in the Past.. Marketing Management Association Fall Educators' Conference.. (2018)
Wallace, D.W. (2018). Virtual Organizations: Evolution of a Literature.. Marketing Management Association Fall Conference. (2018)
Examining Donations to Thrift Store Retailers Using the Extended Model of Goal Directed Behavior. Society for Marketing Advances (SMA) Conference. (2009)
Session Chair: Insights into Web and Catalog Based Retailing. Society for Marketing Advances (SMA) Conference. (2009)
The Efficacy of Multiple Channel Retailing. American Marketing Association Summer Educators' Conference. (2003)
2021-01-07T11:39:37.398-08:00 2021