College of Business Illinois State University
Illinois State University
Jump over the College navigation bar.

Hulda Black

Professor
Marketing
Office
State Farm Hall of Business - SFH 320
Office Hours
By appointment
  • About
  • Education
  • Awards & Honors
  • Research

Biography

Hulda is a Professor of Marketing at Illinois State University in Normal, IL. Hulda obtained her Ph.D. Marketing from the University of Kentucky in the Spring of 2011. Prior to pursuing her Ph.D., Hulda worked in the health club industry for four years.

Current Courses

332.001Creative Strategy & Design

332.002Creative Strategy & Design

340.001Digital Marketing & Promotion

231.091Buyer Behavior

332.001Creative Strategy & Design

332.002Creative Strategy & Design

233.003Foundations Of Integrated Marketing Communication

Teaching Interests & Areas

Hulda’s teaching interests include Integrated Marketing Communication, Creative Strategy & Design, Digital Marketing and Sport Marketing. Over the past few years, Dr. Black has become involved with the Adobe community, both in and outside of her classes. She has a passion to help her students separate themselves from the pack by enhancing their applicable business skills outside of the classroom.

Research Interests & Areas

Hulda's research interests include Services Marketing, Health & Wellness and Scholarship of Teaching.

PhD

University of Kentucky
Lexington, KY

Other Graduate Certificate in Health Communications

University of Kentucky
Lexington, KY

Other Graduate Certificate in Applied Statistics

University of Kentucky
Lexington, KY

MBA

Grand Valley State University
Grand Rapids, MI

BS Marketing

Ferris State University
Big Rapids, MI

Gary R. Gemberling Scholar in Business Award 2019-20

ISU College of Business
2020

Adobe Education Leader

Adobe
2020

Outstanding Paper Winner 2019

International Journal of Pharmaceutical and Healthcare Marketing
2019

University Research Grant

Illinois State University College of Business
2018

Amar Kamath Faculty Innovation Award

ISU College of Business
2016

Honourable Mention Best Article Award

Service Industries Journal
2016

Manahan Family Teaching Excellence Award

Illinois State Unviersity College of Business
2016

Department Chairperson Faculty Scholar Award

Department of Marketing, Illinois State University
2015

Outstanding University Teaching Initiative Award (Pre-Tenure Faculty)

Illinois State University
2015

University Research Grant

Illinois State University College of Business
2014

Conference Proceeding

Judson, K., Black, H., & Beggs, J. Online Learning in Higher Education: Seeking Value Co-Creation in the Flipped Classroom. Marketing Management Association (2018)
Black, H. Course Redesign: Evaluation of Learning Objectives, Hybrid Delivery and New Experiential Project. Marketing Management Association (2016): 8-12.
DeGaris, L., & Black, H. Building a Professional Network: A 'Selling Yourself' Class Project. National Conference in Sales Management (2016)
Delpechitre, D., Black, H., & Schetzsle, S. Before the Purchase: Does Satisfaction with the Salesperson Matter. Marketing Management Association (2016): 13-20.
Attaway, J., & Black, H. Extreme Service Failure Instances and Recovery Strategies Related to Medical Errors. Association for Marketing and Health Care Research (2015)

Journal Article

Black, H. B., Dingus R. & A. Milovic (2021). From Student to Professional: Teaching Professionalism in the Marketing Classroom. Marketing Education Review, 31(1), 41-52. DOI: 10.1080/10528008.2020.1836974
Black, H.G., Jeseo, V. and Vincent, L.H. (2021), "Promoting customer engagement in service settings through identification", Journal of Services Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JSM-06-2020-0219
Dingus R. & H. G. Black (2020, online). Choose Your Words Carefully: An Exercise to Introduce Artificial Intelligence to the Marketing Classroom using Tone Analysis. Marketing Education Review, DOI: 10.1080/10528008.2020.1843361
Delpechitre, D., Black, H., & Farrish, J. The Dark Side of Technology: Examining the Impact of Technology Overload on Salespeople. Journal Of Business & Industrial Marketing 34.2 (2019): 317-337.
Black, H., Goad, E., & Attaway, J. Medical Errors: Extreme Service Failures and Recoveries. International Journal of Pharmaceutical and Healthcare Marketing 12.1 (2018): 15-24.

Presentations

Don't Reinvent the Wheel! New and Unique Resources to Complement the Marketing and Sales Classrooms. Marketing Management Association. (2019)
Online vs. Face-to-Face: How Customer-to-Customer Interactions Impact Customer Experience Behaviors. Academy of Marketing Science. (2019)
Soft Skills as an Assessed Course Component. Academy of Marketing Science Conference. (2019)
Online Learning in Higher Education: Seeking Value Co-Creation in the Flipped Classroom. Marketing Management Association. (2018)
Return on Community: The Firm's Role in Managing Customer Communities. Southeast Marketing Symposium. (2009)
Efficacy of Computer Technology-based HIV Prevention Interventions: A Meta Analysis. Center on Drug and Alcohol Research Translation Colloquium Series. (2008)
Patient Participation: A Social Network Perspective. American Marketing Association Educators' Summer Conference. (2008)
To Market, To Market: Trends and Insights into Marketing Academia's Job Market. American Marketing Association Summer Educators' Conference. (2008)
Transitioning from PhD Student to Assistant Professor. American Marketing Association Educators' Summer Conference. (2008)
Who Went Where: Job Market Talk. American Marketing Association Educators' Summer Conference. (2007)
2021-01-07T11:39:37.398-08:00 2021