Lim, J., Donovan, L., Kaufman, P., & Ishida-Lambert, C. Does Professional Athletes' Humility and Activity on Social Media Impact Team and Player Performance? Evidence from National Football League. 2019 AMA Winter Academic Conference (2019)
Lim, J., Donovan, L., Kaufman, P., & Ishida-Lambert, C. Professional Athletes' Social Media Use and Player Performance: Evidence from the National Football League. International Journal of Sport Communication 14.1 (2021): 33-59.
Delpechitre, Duleep, Aditya Gupta, Arash H. Zadeh, Joon Ho Lim, and Steven A. Taylor (2020), "Toward a New Perspective on Salesperson Success and Motivation: A Trifocal Framework," Journal of Personal Selling & Sales Management, 40 (4), 267-288.
Lim, J., Rishika, R., & Janakiraman, R. Competitive Effects of Front-of-Package Nutrition Labeling Adoption on Nutritional Quality: Evidence from Facts Up Front–Style Labels. Christine Moorman (EDs). Journal of Marketing 84.6 (2020): 3-21.
Taylor, S., Hunter, G., Zadeh, A., Delpechitre, D., & Lim, J. Value Propositions in a Digitally Transformed World. Industrial Marketing Management 87 (2020): 256−263.
Kim, M., & Lim, J. A Comprehensive Review on Logo Literature: Research topics, Findings, and Future Directions. Journal Of Marketing Management 35.13-14 (2019): 1291-1365.
Does Professional Athletes' Humility and Activity on Social Media Impact Team and Player Performance? Evidence from National Football League. 2019 AMA Winter Academic Conference. (2019)
The Impact of In-Store Customer Relationship Management (CRM) Software on Customer Shopping Behavior. College of Business Research Seminar Series. (2017)
The Impact of In-Store Product Recommendation Technology on Customer Behavior: Evidence from a Multichannel Retailer. 39th Annual ISMS Marketing Science Conference. (2017)