Joon Ho (Juno) Lim teaches in the Advanced Marketing Analytics area. He earned his Ph.D. in Business Administration – Marketing from Texas A&M University, his Master’s degree in Applied Statistics from Ohio State University, and his Bachelor’s degree in Business Administration from University of Seoul.
345.001Advanced Marketing Analytics
345.002Advanced Marketing Analytics
445.001Advanced Marketing Analytics
Marketing Analytics, Marketing Research, Marketing Strategy, Principles of Marketing, Digital Marketing
Empirical modeling of consumer behavior and firm decision making. His primary research interest is understanding of consumers’ reaction towards visual cues of marketing tools and shopping environment such as brand logo, package design, labels, color, and store design/layout. His research also focuses on marketing & public policy, multichannel retailing, food marketing, branding, digital marketing, and marketing-operations interface.