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Dr. Juno Lim

Assistant Professor of Marketing
Marketing
Office
State Farm Hall of Business - SFH 231
  • About
  • Education
  • Awards & Honors
  • Research

Biography

Joon Ho (Juno) Lim teaches in the Advanced Marketing Analytics area. He earned his Ph.D. in Business Administration – Marketing from Texas A&M University, his Master’s degree in Applied Statistics from Ohio State University, and his Bachelor’s degree in Business Administration from University of Seoul.

Current Courses

345.001Advanced Marketing Analytics

445.001Advanced Marketing Analytics

Teaching Interests & Areas

Marketing Analytics, Marketing Research, Marketing Strategy, Principles of Marketing, Digital Marketing

Research Interests & Areas

Empirical modeling of consumer behavior and firm decision making. His primary research interest is understanding of consumers’ reaction towards visual cues of marketing tools and shopping environment such as brand logo, package design, labels, color, and store design/layout. His research also focuses on marketing & public policy, multichannel retailing, food marketing, branding, digital marketing, and marketing-operations interface.

PhD Business Administration (Marketing)

Texas A&M University

MS Applied Statistics

The Ohio State University
Columbus, Ohio

BBA Business Administration

University of Seoul
Seoul

2020-2021 COB Outstanding Researcher Award

College of Business - Illinois State University
2020

College of Business Research Fellowship and University Research Grant (URG)

Illinois State University
2019

2018 Marketing Department Chairperson Faculty Scholar

Marketing Department - Illinois State University
2018

Featured Research from the College of Business

College of Business - Illinois State University
2018

New Faculty Startup Support Program

Illinois State University - Office of Research & Graduate Studies
2016

Conference Proceeding

Lim, J., Donovan, L., Kaufman, P., & Ishida-Lambert, C. Does Professional Athletes' Humility and Activity on Social Media Impact Team and Player Performance? Evidence from National Football League. 2019 AMA Winter Academic Conference (2019)

Journal Article

Lim, J., Donovan, L., Kaufman, P., & Ishida-Lambert, C. Professional Athletes' Social Media Use and Player Performance: Evidence from the National Football League. International Journal of Sport Communication 14.1 (2021): 33-59.
Delpechitre, Duleep, Aditya Gupta, Arash H. Zadeh, Joon Ho Lim, and Steven A. Taylor (2020), "Toward a New Perspective on Salesperson Success and Motivation: A Trifocal Framework," Journal of Personal Selling & Sales Management, 40 (4), 267-288.
Lim, J., Rishika, R., & Janakiraman, R. Competitive Effects of Front-of-Package Nutrition Labeling Adoption on Nutritional Quality: Evidence from Facts Up Front–Style Labels. Christine Moorman (EDs). Journal of Marketing 84.6 (2020): 3-21.
Taylor, S., Hunter, G., Zadeh, A., Delpechitre, D., & Lim, J. Value Propositions in a Digitally Transformed World. Industrial Marketing Management 87 (2020): 256−263.
Kim, M., & Lim, J. A Comprehensive Review on Logo Literature: Research topics, Findings, and Future Directions. Journal Of Marketing Management 35.13-14 (2019): 1291-1365.

Presentations

Does Professional Athletes' Humility and Activity on Social Media Impact Team and Player Performance? Evidence from National Football League. 2019 AMA Winter Academic Conference. (2019)
The Impact of In-Store Customer Relationship Management (CRM) Software on Customer Shopping Behavior. College of Business Research Seminar Series. (2017)
The Impact of In-Store Product Recommendation Technology on Customer Behavior: Evidence from a Multichannel Retailer. 39th Annual ISMS Marketing Science Conference. (2017)

Grants & Contracts

College of Business Research Fellowship and University Research Grant (URG). College of Business, Illinois State University. Illinois State University. (2019)
2021-01-07T11:39:37.398-08:00 2021