College of Business Illinois State University
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Kimberly Judson

Professor
Marketing
Office
State Farm Hall of Business - SFH 325
Office Hours
Zoom appointments available upon request.
  • About
  • Education
  • Research

Biography

Administrative Experience:

Interim Chair of the Department of Marketing, 2014-2016

Degrees:

Ph.D. from the University of Illinois at Urbana-Champaign, Educational Policy Studies

M.B.A. from the University of Chicago, Marketing & Finance

B.S. from the University of Illinois at Urbana-Champaign, Marketing

Current Courses

190.001Marketing Fundamentals And Career Choices

190.002Marketing Fundamentals And Career Choices

339.001Seminar:Services Marketing

230.002Introduction To Marketing Management

Teaching Interests & Areas

Marketing Fundamentals and Career Choices, Services Marketing, Developments in Integrated Marketing Communications Strategy, Introduction to Marketing Management, and Personal Selling and Relationship Marketing.

2012 Manahan Family College of Business Teaching Excellence in Business Award

Research Interests & Areas

Services Marketing, Internal Branding, Brand Community, Marketing in Higher Education, Online Learning in Higher Education, and Sport Marketing.

PhD Educational Policy Studies

University of Illinois
Urbana-Champaign, IL

MBA Marketing & Finance

University of Chicago
Chicago, IL

BS Marketing

University of Illinois
Urbana-Illinois, IL

Conference Proceeding

Judson, K. Gender Differences in Perceptions of the Flipped Classroom. Marketing Management Association Fall Conference (2019)
Judson, K., Black, H., & Beggs, J. Online Learning in Higher Education: Seeking Value Co-Creation in the Flipped Classroom. Marketing Management Association Annual Conference (2018)
Judson, K., Neeley, L., & Aurand, T. Entrepreneurial Sports Branding Promises: Major and Mid-Major Sports Conferences' Communication Opportunities. Marketing Management Association Annual Conference (2010)
Aurand, T., & Judson, K. Teaching Brand Strategy: Using NASCAR as an Example of a Well-Branded Organization. Marketing Management Association Annual Conference (2009): 164-170.
Devasagayam, P., Buff, C., Aurand, T., & Judson, K. Building Brand Community Membership within Organizations: A Viable Internal Branding Alternative?. Marketing Management Association Annual Conference (2009): 276-281.

Journal Article

Clark, M., Black, H., & Judson, K. Brand Community Integration and Satisfaction with Social Media Sites: A Comparative Study. Journal of Research in Interactive Marketing 11.1 (2017): 39-55.
Black, H., Judson, K., & Beggs, J. Social Media and Athletics in Higher Education. International Journal of Sport Management (2016)
Judson, K., & Taylor, S. Moving from Marketization to Marketing of Higher Education: The Co-Creation of Value in Higher Education. Higher Education Studies (2014)
Taylor, S., & Judson, K. A Service Perspective on the Marketization of Undergraduate Education. Service Science (2011)
Devasagayam, P., Buff, C., Aurand, T., & Judson, K. Building Brand Community Membership within Organizations: A Viable Branding Alternative?. Journal Of Product & Brand Management 19.3 (2010): 210-217.

Presentations

Gender Differences in Perceptions of the Flipped Classroom. Marketing Management Association Fall Conference. (2019)
Online Learning in Higher Education: Seeking Value Co-Creation in the Flipped Classroom. Marketing Management Association Annual Conference. (2018)
Social Media Marketing: University Athletics and University Academic Brands. The Society for Marketing Advances. (2013)
A Service Perspective on the Marketization of Undergraduate Education. Illinois State University Symposium on Teaching and Learning. (2011)
Entrepreneurial Sports Branding Promises: Major and Mid-Major Sports Conferences' Communication Opportunities. Marketing Management Association Annual Conference. (2010)
Building Brand Community Membership within Organizations: A Viable Internal Branding Alternative?. Marketing Management Association Annual Conference. (2009)
Teaching Brand Strategy: Using NASCAR as an Example of a Well-Branded Organization. Marketing Management Association Annual Conference. (2009)
Proposing the Application of the Brand Community Membership Typology within the Organization: A Viable Internal Branding Alternative?. Marketing Management Association Annual Conference. (2008)
Building Fan Identification in Minor League Sport Organizations: Individual Player vs. Team Approach. Academy of Marketing Science. (2006)
The New Product Development Process: Let the Voice of the Salesperson Be Heard. National Conference on Sales Management. (2006)

Grants & Contracts

Northern Illinois University Faculty Research Grant $4,000. Illinois State University. (2005)
Northern Illinois University Faculty Research Grant $2,000. Illinois State University. (2003)
2021-01-07T11:39:37.398-08:00 2021