Professor Mark Gibson
T/TH 11a -12pm
- About
- Education
- Awards & Honors
Biography
Over 30 years in senior level IMC leadership and executive roles, 27 for Fortune 50 company.
Current Courses
100.007Enterprise
100.015Enterprise
333.002Integrated Marketing Communication
339.001Seminar In Marketing: Sport Marketing
339.002Seminar In Marketing: Sport Marketing
100.003Enterprise
100.013Enterprise
100.014Enterprise
338.003Strategic Marketing Management
Teaching Interests & Areas
Strategic Marketing Management and Planning, IMC Strategy and Campaign Development, Brand Management, Sports Marketing, Media Management and Placement, Organizational Marketing and IMC
Research Interests & Areas
Role of Marketing in Higher Education, Brand and Reputation Management in Crisis, Marketing structures and impact on brand measures, Relationship of College or University Athletic brand to perceptions and affinity for institutional brand