Professor Mark Gibson
Inst. Assistant Professor of Marketing
Marketing
Office
State Farm Hall of Business - SFH 118
Office Hours
T/TH 11a -12pm
Office Phone
Email
- About
- Education
- Awards & Honors
Biography
Over 30 years in senior level IMC leadership and executive roles, 27 for Fortune 50 company.
Current Courses
100.003Enterprise
100.013Enterprise
100.014Enterprise
338.003Strategic Marketing Management
Teaching Interests & Areas
Strategic Marketing Management and Planning, IMC Strategy and Campaign Development, Brand Management, Sports Marketing, Media Management and Placement, Organizational Marketing and IMC
Research Interests & Areas
Role of Marketing in Higher Education, Brand and Reputation Management in Crisis, Marketing structures and impact on brand measures, Relationship of College or University Athletic brand to perceptions and affinity for institutional brand
MBA business administration
Northwestern
University Impact Award
Provost
2019
2021-01-07T11:39:37.398-08:00
2021