Over 30 years in senior level IMC leadership and executive roles, 27 for Fortune 50 company.
100.003Enterprise
100.013Enterprise
100.014Enterprise
333.001Integrated Marketing Communication
333.002Integrated Marketing Communication
190.002Marketing Fundamentals And Career Choices
291.001Undergraduate Teaching Experience In Marketing
Strategic Marketing Management and Planning, IMC Strategy and Campaign Development, Brand Management, Sports Marketing, Media Management and Placement, Organizational Marketing and IMC
Role of Marketing in Higher Education, Brand and Reputation Management in Crisis, Marketing structures and impact on brand measures, Relationship of College or University Athletic brand to perceptions and affinity for institutional brand