College of Business Illinois State University
Illinois State University
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Professor Mark Gibson

Inst. Assistant Professor of Marketing
Marketing
Office
State Farm Hall of Business - SFH 118
Office Hours

T/TH 11a -12pm
  • About
  • Education
  • Awards & Honors

Biography

Over 30 years in senior level IMC leadership and executive roles, 27 for Fortune 50 company.

Current Courses

100.003Enterprise

100.013Enterprise

100.014Enterprise

338.003Strategic Marketing Management

Teaching Interests & Areas

Strategic Marketing Management and Planning, IMC Strategy and Campaign Development, Brand Management, Sports Marketing, Media Management and Placement, Organizational Marketing and IMC

Research Interests & Areas

Role of Marketing in Higher Education, Brand and Reputation Management in Crisis, Marketing structures and impact on brand measures, Relationship of College or University Athletic brand to perceptions and affinity for institutional brand

MBA business administration

Northwestern

University Impact Award

Provost
2019
2021-01-07T11:39:37.398-08:00 2021