Lim, J., Donovan, L., Kaufman, P., & Ishida-Lambert, C. Does Professional Athletes' Humility and Activity on Social Media Impact Team and Player Performance? Evidence from National Football League. 2019 AMA Winter Academic Conference (2019)
Wallace, D., & Kaufman, P. Relational And Economic Antecedents to Trade Promotion Success. Society for Marketing Advances (SMA) Conference (2018)
Donovan, L., Ishida, C., & Kaufman, P. Experiential Learning and Value Co-Creation In the Classroom: A New Examination Using Social Media Monitoring. Academy of Marketing Science Annual Conferrence (2017)
Kaufman, P., Lambert, C., Donovan, L., & Kaufman, K. The creation of videos by marketing students: An exploration of attitudes and motivations in a capstone course. Creating marketing magic and innovative future marketing trends: Proceedings of. Academy of Marketing Science Conference (2016)
Kaufman, P., Langrehr, F., & Melton, H. Building Student Professional Confidence via Conference Calling Experience. Marketing Management Association (2011)
Lim, J., Donovan, L., Kaufman, P., & Ishida-Lambert, C. Professional Athletes' Social Media Use and Player Performance: Evidence from the National Football League. International Journal of Sport Communication 14.1 (2021): 33-59.
Kaufman, P., Hartman, N., Jones, J., Saripalle, R., & Smudde, P. The Use of Extracurricular Interdisciplinary Project-Based Teams in Higher Education as a Catalyst for Actionable Knowledge. Business Education Innovation Journal 11.1 (2019): 126-136.
Kaufman, P., Reifschneider, L., Langrehr, F., & Kaufman, K. Marketers Understanding Engineers and Engineers Understanding Marketers: The Opportunities and Constraints of a Cross-discipline Course Using 3D Printing to Develop Marketable Innovation. Marketing Education Review 25.3 (2015): 259-273.
Kaufman, P., Jayachandran, S., & Rose, R. The Role of Relational Embeddedness in New Product Selection by Retail Buyers. Journal Of Marketing Research XLIII (2006): 580-587.
Jayachandran, S., Sharma, S., & Kaufman, P. The Role of Relational Information Processes and Technology Use in Customer Relationship Management. Journal Of Marketing (2005): 177-192.
Authentic New Product Development Instruction Made Possible with Low-Fidelity and Lower-Cost Rapid Prototyping. American Society for Engineering Education's (ASEE) Engineering Design Graphics Division Midyear Conference. (2014)
Extended Warranties vs. Extended Service Plans: A Comparison of Consumer Perception and Purchasing Behavior. Western Risk & Insurance Association. (2012)
Student Success and the Marketing Discipline Tuning Initiative. Marketing Management Association Fall Conference. (2012)
Developing and Marketing 'Green' Products: A Business and Engineering Technology Collaboration. CTLT 2011 January Symposium. (2011)
Interdiscipinary Team-Based Local Sustainability Efforts: Green Light on Energy Efficiency. CTLT Fall 2011 Symposium. (2011)
Global Brand Licensing: The Impact of Two-Sided Moral Hazard on Royalty Rates - Received Top 10% Award. Academy of International Business. (2008)
The Export Project: A Cross-Campus Collaborative Effort. 2008 Teaching & Learning Symposium At A Glance. (2008)
The Path: From Idea to Funding. Summer Grant Proposal Writing Workshop. (2008)
Liberalization of India's Retail Sector: An Opportunity for Foreign Retailers?. American Collegiate Retailing Association (ACRA). (2007)
Building Alliances Through Global Entrepreneurship. Symposium Sponsored By The Center for Teaching, Learning & Technology. (2006)