College of Business Illinois State University
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Peter Kaufman

Masters Business Admin
State Farm Hall of Business - SFH 229
  • About
  • Education
  • Awards & Honors
  • Research


Prior to joining academia, Dr. Kaufman worked in sales for Nabisco Biscuit Company. In this capacity he managed territories and developed and implemented store level sales promotions. On a Fulbright, he gained international experience working in planning for DuPont in Mexico City and separately as a Thomas J. Watson Fellow spent one year in Mexico interviewing executives and government officials regarding their perceptions of free trade.

At the university he has been a co-director on a U.S. Department of Education grant and was also awarded a Small Business Administration grant to promote international business education at Illinois State University. These grant monies total $250,000. Most recently he has co-created interdisciplinary minors in Business Environment & Sustainability and Analytics.

Through classes and grant sponsored activity, he has consulted extensively with U.S. companies in the following areas: automobiles, packaging, eye-wear, chemicals, agriculture, beverages, medical devices, air filtration, and construction.

Dr. Kaufman's teaching/research interests include Marketing Strategy, International Marketing, Sustainability, and Career Management.

He has received several awards which include the following:

Wilma Jean Alexander Innovation Award (College of Business) (2008)American Marketing Association Prentice Hall Solomon-Marshall-Stuart Award for Innovative Excellence in Education (national) (2008)Outstanding Team Research Award (university-wide) (2012) MBA Professor of the Year (College of Business) (2012, 2017, 2021) and the Amar Kamath Faculty Innovation Award (College of Business) (2012, 2014).

He has presented his research at conferences organized by the American Marketing Association and the Marketing Science Institute and has published research in leading marketing journals such as the Journal of the Academy of Marketing Science, Journal of Marketing, and the Journal of Marketing Research.

Current Courses

430.001Advanced Marketing Management

190.004Marketing Fundamentals And Career Choices

230.001Introduction To Marketing Management

Teaching Interests & Areas

Dr. Kaufman's teaching interests include Marketing Strategy, International Marketing, Sustainability, and Career Management.

Research Interests & Areas

Dr. Kaufman's research interests include Marketing Strategy, International Marketing, Sustainability, and Career Management.

MA International Relations

Tufts University

PhD Marketing

University of South Carolina

MBA Marketing

University of Florida

BS Marketing

Babson College

Outstanding MBA Professor

ISU MBA Program

Case Study - ICC

Academic Impressions

MBA Professor of the Year

MBA Program

Amar Kamath Faculty Innovation Award

College of Business

Conference Proceeding

Lim, J., Donovan, L., Kaufman, P., & Ishida-Lambert, C. Does Professional Athletes' Humility and Activity on Social Media Impact Team and Player Performance? Evidence from National Football League. 2019 AMA Winter Academic Conference (2019)
Wallace, D., & Kaufman, P. Relational And Economic Antecedents to Trade Promotion Success. Society for Marketing Advances (SMA) Conference (2018)
Donovan, L., Ishida-Lambert, C., & Kaufman, P. Experiential Learning and Value Co-Creation In the Classroom: A New Examination Using Social Media Monitoring. Academy of Marketing Science Annual Conference (2017)
Kaufman, P., Lambert, C., Donovan, L., & Kaufman, K. The creation of videos by marketing students: An exploration of attitudes and motivations in a capstone course. Creating marketing magic and innovative future marketing trends: Proceedings of. Academy of Marketing Science Conference (2016)
Kaufman, P., Langrehr, F., & Melton, H. Building Student Professional Confidence via Conference Calling Experience. Marketing Management Association (2011)

Journal Article

Lim, J. H., Donovan, L. A., Kaufman, P., & Ishida, C. (2021). Professional Athletes’ Social Media Use and Player Performance: Evidence From the National Football League, International Journal of Sport Communication, 14(1), 33-59. Retrieved Jan 1, 2022, from
Kaufman, P., Cartwright, D., & Gore, K. The Role of Competency Based Education in Higher Education: The Process of Tuning the Marketing Discipline. Business Education Innovation Journal 11.1 (2019): 16.
Kaufman, P., Hartman, N., Jones, J., Saripalle, R., & Smudde, P. The Use of Extracurricular Interdisciplinary Project-Based Teams in Higher Education as a Catalyst for Actionable Knowledge. Business Education Innovation Journal 11.1 (2019): 126-136.
Kaufman, P., Reifschneider, L., Langrehr, F., & Kaufman, K. Marketers Understanding Engineers and Engineers Understanding Marketers: The Opportunities and Constraints of a Cross-discipline Course Using 3D Printing to Develop Marketable Innovation. Marketing Education Review 25.3 (2015): 259-273.
Kaufman, P., Jayachandran, S., & Rose, R. The Role of Relational Embeddedness in New Product Selection by Retail Buyers. Journal Of Marketing Research XLIII (2006): 580-587.


Authentic New Product Development Instruction Made Possible with Low-Fidelity and Lower-Cost Rapid Prototyping. American Society for Engineering Education's (ASEE) Engineering Design Graphics Division Midyear Conference. (2014)
Extended Warranties vs. Extended Service Plans: A Comparison of Consumer Perception and Purchasing Behavior. Western Risk & Insurance Association. (2012)
Student Success and the Marketing Discipline Tuning Initiative. Marketing Management Association Fall Conference. (2012)
Developing and Marketing 'Green' Products: A Business and Engineering Technology Collaboration. CTLT 2011 January Symposium. (2011)
Interdiscipinary Team-Based Local Sustainability Efforts: Green Light on Energy Efficiency. CTLT Fall 2011 Symposium. (2011)
Global Brand Licensing: The Impact of Two-Sided Moral Hazard on Royalty Rates - Received Top 10% Award. Academy of International Business. (2008)
The Export Project: A Cross-Campus Collaborative Effort. 2008 Teaching & Learning Symposium At A Glance. (2008)
The Path: From Idea to Funding. Summer Grant Proposal Writing Workshop. (2008)
Liberalization of India's Retail Sector: An Opportunity for Foreign Retailers?. American Collegiate Retailing Association (ACRA). (2007)
Building Alliances Through Global Entrepreneurship. Symposium Sponsored By The Center for Teaching, Learning & Technology. (2006)

Grants & Contracts

$100,000 Developing Export Plans for Participating Illinois Businesses. U.S. Small Business Administration. (2009)
Business And International Education (BIE) Program. GOV-Department of Education (DE). (2007)
Establishing Partnerships Between ISU & IL Businesses to Develop Export Capabilities. COB RSP Research & Scholarship Development Grant Program. Illinois State University. (2006)
Relational and Economic Antecedents to Retailer Sales Promotion Participation. University Research Grant (URG). Illinois State University. (2006)
2021-01-07T11:39:37.398-08:00 2021