Faculty/Staff | Marketing

Aysen Bakir joined the Department of Marketing in August 2002. Her current teaching interests include Principles of Marketing, Integrated Marketing Communications, and International Marketing.

Dr. Bakir's research interests include consumer socialization of children with particular interest on advertising, gender roles, and cross-cultural consumer behavior. Her research has appeared in the Journal of Advertising, Journal of Advertising Research, Journal of Business Research, Journal of Current Issues and Research in Advertising, Journal of Consumer Marketing, Journal of Marketing Theory and Practice, Journal of Consumer Behaviour, Journal of International Consumer Marketing, and other journals and national and international conference proceedings. She also has published book chapters in the Handbook of Intercultural Relations and New Directions in Cross Cultural Psychology.

In 2008, Dr. Bakir attended a Visiting Professor Program at Ogilvy & Mather advertising agency for two weeks in July. She was one of the 17 participants selected for this national program by Advertising Education Foundation.

Professor Bakir is a recipient of the Academy of Marketing Science Outstanding Marketing Teacher Award in 2010. She also received College of Business Outstanding Researcher Award for 2009-2010 Academic Year, College of Business Amar Kamath Faculty Innovation Award for 2013-2014 Academic Year and College of Business Wilma Jean Alexander Technology Innovation Faculty Award for 2013-2014 Academic Year at Illinois State University. 

Dr. Bakir also developed a faculty-led study abroad program titled “Business and Cultural Experiences in Peru” recently and took a group of students to Peru in May 2016.

Selected Publications

Bakir, Aysen and Kay Palan (2010), “How Are Children’s Attitudes toward Ads and Brands Affected by Gender-Related Content in Advertising?” Journal of Advertising, 39 (1), 35-49.

Gregory M. Rose, Altaf Merchant, and Aysen Bakir (2012), “Fantasy in Food Advertising Targeted at Children,” Journal of Advertising, 41 (3), 75-90.

Bakir, Aysen (2009), “Some Assembly Required: A Comparative Analysis of Disclaimers in Children’s TV Advertising in Turkey and The United States,” Journal of Advertising Research, 49 (1), 1-11.  

Bakir, Aysen, Jeffrey G. Blodgett, and Gregory M. Rose (2008), “Children’s Responses to Gender-Role Stereotyped Ads,” Journal of Advertising Research, 48 (2), 255-266.

Bakir, Aysen, Kay Palan, and Richard Kolbe (2013), “A Comparative Content Analysis of Advertising Practices to Children,” Journal of Current Issues and Research in Advertising, 34 (2), 247-262.

Elodie Gentina, Raphaelle Butori, Gregory M. Rose, and Aysen Bakir (2014), “How National Culture Impacts Teenage Shopping Behavior: Comparing French and American Consumers,” Journal of Business Research, 67 (4), 464-470.