Faculty/Staff | Marketing

Teaching Interests:

Dr. Ishida has taught Marketing Research (both undergraduate and graduate), Marketing Strategy, and Relationship Marketing (B-to-B Marketing). She was awarded Pamplin College of Business Graduate Student Teaching Award at her former school (Virginia Tech) in spring 2006.

Research Interests:

Dr. Ishida was a winner of Academy of Marketing Science Doctoral Dissertation Award in 2005. She was also an AMA-Sheth Doctoral Consortium Fellow, representing Virginia Tech, in 2005.

Her primary research interests focus on the development and management of Business-to-Business (B-to-B) relationships, such as those of strategic alliances and marketing channels. Research interests also include interdisciplinary research, such as applying the B-to-B literature to B-to-C (e.g., consumer-brand relationships), and vice versa

Education:

Ph.D. Virginia Tech

Selected Publications:

Book Chapter:

Taylor, S.A., Ishida, C, and Melton H. (2014), "A Meta-Analytic Investigation of the Antecedents of Digital Piracy," in Handbook of Service Marketing Research, Rust, R.T. and Huang, M-H (eds.), pp. 437-464. Edward Elgar Pub.

Journal Articles:

Taylor, SA, Ishida, C, and Donovan, LN (2016, forthcoming), "Considering the Role of Affect and Anticipated Emotions in the Formation of Consumer Loyalty Intentions," Psychology & Marketing.

Taylor, S.A., Donovan, LN, & Ishida, C. (2015), "Consumer Trust and Satisfaction in the Formation Consumer Loyalty Intentions in Transactional Exchange: The Case of a Mass Discount Retailer," Journal of Relationship Marketing , 14 (1)

Pope, N., Ishida, C., Kaufman, P., Langrehr, F. (2014), "Extended Warranties in the U.S. Marketplace: A Strategy for Effective Regulation," Journal of Insurance Regulation, 33. 1-20.

Ishida, C. & Brown, J.R. (2013), "A Taxonomy of Monitoring in Business-to-Business Relationships." Journal of Marketing Theory & Practice, 21 (2), 123-140.

Ishida, C. & Taylor, S.A. (2012), "Retailer Brand Experience, Brand Experience Congruence, and Consumer Satisfaction," Journal of Consumer Satisfaction, Dissatisfaction, & Complaining Behavior, 25.

Taylor, S.A., C. Ishida, and J. Mulligan (2012), "Facebook, Social Networking, and Business Education," American Journal of Business Education, 5 (4), 1-12.

Ishida, C. & Taylor, S. A. (2012). "An Alternative Measure of Relative Brand Attitudes." Journal of Product & Brand Management, 21 (5), 317-327.

Ishida, C. & Brown, J. R. (2011). "The Crowding Out Effects of Monitoring in Franchise Relationships: The Mediating Role of Relational Solidarity." Journal of Marketing Channels, 18 (1), 19-41.

Taylor, S. A., Ishida, C., & Wallace, D. W. (2009). "Intention to Engage in Digital Piracy: A Conceptual Model and Empirical Test." Journal of Services Research, 11 (3), 246-262.

Lambe, C. J., Webb, K. L., & Ishida, C. (2008). "Self-managing Selling Teams and Team Performance: the Complementary Roles of Empowerment and Control." Industrial Marketing Management, 38 (1), 5-16.

 Ishida, C., Keith, J. E., Brown, J. R. , & Stoddard, J. E. (2007). "Contingency Effects of Supplier Influence Strategies and Their Implications for Retailer Cooperation." Journal of Marketing Channels, 14 (1/2), 23-48.

 Ishida, C. (2006). "How do Scores of DIT and MJT Differ? A Critical Assessment of the Use of Alternative Moral Development Scales." Journal of Business Ethics, 67 (1), 63-74.

Conference Presentations and/or Proceedings:

Taylor, S.A. Chang, W., Ishida, C., Orudzheva, L., and Barton, A. (2014), "Identifying the Goal Structures of Undergraduate Students Vis-à-vis Ethical Decision Making," The Global Business, MIS, Economics and Finance Research Conference, Tokyo, Japan

 Taylor, S.A., C. Ishida, J. Wieland, & M. Kim (2012), "Measuring Disconfirmation in Satisfaction Research: Considering A Latent Variable Approach," Consumer Satisfaction, Dissatisfaction, and Complaining Behavior Conference, La Verne, California.

Ishida, C, Kaufmann,P., Langrehr, F. W., & Pope, N. (2012), “Extended Service Plans vs. Extended Warranties: A Comparison of Consumer Percetption and Purchasing Behavior,” 2012 Western Risk & Insurance Association (WRIA) Annual Conference, Kona, Hawaii.

Ishida, C., Lambe, C. J., & Sandvik, K. (2011). "Extending Views of Rewards and Salesperson Outcomes: Exploration of the Moderating Role of Task Programmability." American Marketing Association Educators' Summer Conference, 22, 281-290, San Francisco, California.

Kaufman, P., Ishida, C., Pope, N., & Langrehr, F. W. (2011). "Propositions on Why Consumers Purchase Extended Warranties." AMA Winter Educators Conference, 22, 370-377, Austin, Texas.

Taylor, S. A. & Ishida, C. (2010). "A Proposed Framework for Assessing Measurement Models Involving Self-Report Consumer Satisfaction Judgments." Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior Conference. Chicago, Illinois.

Ishida, C. & Brown, J. R.(2008), “Perceptions of Justice in Marketing Channels: The Impact of Monitoring,” Special Session (Fairness & Justice in Interorganizational Relationships) at AMA Winter Educators' Conference, Austin, Texas.

Ishida, C., Brown, J. R., & Klein, N. M. (2006). "Antecedents and Consequences of Propensity for Opportunism within Marketing Channels: An Empirical Perspective." American Marketing Association Summer Educators' Conference, Chicago, Illinois.

Ishida, C. & Keith, J. E. (2006). "Social Exchange Perspective on Consumer Loyalty." American Marketing Association Winter Educators' Conference, Clearwater, Florida.

Ishida, C. & Keith, J. E. (2005). "Satisfaction-Loyalty Linkage: A Network Perspective." Academy of Marketing Science: Developments in Marketing Science, Tampa, Florida.

Lambe, C. J., Ishida, C., & Brown, J. R. (2004). "Business Network Effects, The Relationship Lifecycle, and Dyadic Alliance Resources: An Initial Empirical Examination." American Marketing Association Winter Educators' Conference, Scottsdale, Arizona