Faculty/Staff | Marketing

Mark Gibson

Instructional Assistant Professor

Office Address: SFHB 118
Mailing Address: Campus Box 5590
Office Phone: (309) 438-2134
Office Hours:  MW 7:30 - 9:00 am, 3:30 - 4:30 pm, and by appointment
Email: mdgibso1@IllinoisState.edu

Mark Gibson will serve as an Instructional Assistant Professor of Marketing, teaching Enterprise 100 in the fall term, as well as Sports Marketing and Business Ethics in the spring 2019 semester. Mark recently retired from State Farm after nearly 25 years, the last 15 as an executive in the Marketing and Creative Services Departments. Throughout his State Farm career, he oversaw the company's strategic branding, media planning, integrated marketing communications, and creative development functions. He helped negotiate the company's deals with the NCAA, NBA, MLB, NFL, NASCAR, LPGA, over 90 colleges and universities, numerous personal services contracts with athletes and entertainers, and helped manage State Farm's roster of external agencies.

In 2008, he was recognized by Ad Age with the Marketing 50 Award for leading State Farm's multi-cultural efforts, and his team took home Best in Show Creative at the 2017 In-House Agency Forum Annual Awards, and was runner up for In-House Creative Team of the Year.

Mark holds a bachelor's degree in Journalism/Public Relations from Bradley University and a master's degree in Business Administration from the Kellogg School of Management at Northwestern University. Mark serves as Immediate Past Chairman of the In-House Agency Forum Board of Directors. Previously, he served on the Illinois Heart and Lung Foundation Board, the Ad Council Board, and Advertising Week Editorial Advisory panel. Mark and his wife Kathy, an ISU graduate, have two children, are McLean County natives and reside in Bloomington.

Education

MBA, Northwestern University
B.A., Bradley University 

Mark Gibson

Instructional Assistant Professor