Emily A. Goad joins the faculty of the Department of Marketing, and the Professional Sales Institute beginning August 2014. Goad holds a Ph.D. in marketing (minor in statistics) from the University of Texas at Arlington. Throughout her doctoral program, Goad has been recognized by multiple marketing societies as a rising talent in marketing academia. Specifically, she is a 2011 and 2013 Doctoral Fellow for the National Conference in Sales Management; winning best paper awards both years. In addition, she is a 2013 Society for Marketing Advances Doctoral Fellow. Goad has also been recognized by the University of Texas at Arlington for her research and teaching; she received the 2013-2014 best doctoral student research award for the Marketing department and the 2013-2014 College of Business Outstanding Graduate Teaching Associate award.
Her research interests include customer orientation, salesperson listening, conflict management, and salesperson job performance. Goad has published in the Journal of Personal Selling & Sales Management and the Journal of Business Research; as well as five different papers accepted at national conferences. Furthermore, Goad reviews for the European Journal of Marketing, the Journal of Marketing Theory & Practice, Journal of Personal Selling & Sales Management,AMS World Marketing Congress, National Conference in Sales Management, and Society for Marketing Advances.
Prior to pursuing her Ph.D., Goad worked approximately 8 years in sales and financial services, specifically investor relations, auto finance underwriting, and retail banking.
Black, H. G., Goad, E. A., & Attaway, J. S. (2017). Medical Errors: Extreme Service Failures and Recoveries. International Journal of Pharmaceutical and Healthcare Marketing.
Mulki, J. P., Jaramillo, F., Goad, E. A., & Pesquera, M. R. (2015). Regulation of Emotions, Interpersonal Conflict, and Job Performance for Salespeople. Journal of Business Research, 68 (3), 623-630.
Goad, E., & Jaramillo, F. (2014). The Good, the Bad, and the Effective: A Meta-Analytic Examination of Selling Orientation and Customer Orientation on Sales Performance. Journal of Personal Selling & Sales Management, 34 (4), 285-301. *Nominated for JAMES M. COMER AWARD for Best Contribution to Selling and Sales Management (Theory