Office Address: SFHB 114
Mailing Address: Campus Box 5590
Office Phone: (309) 438-2893
Office Hours: Please contact your Professor
Email: sagoodwi @illinoisstate.edu
Dr. Goodwin joined the Marketing faculty at Illinois State University as Professor and Department Chair in July 1986. Previously, he was Associate Professor and Chair of the Dept. of Marketing at Bowling Green State U., and he started his career in academe as an Assistant Professor of Marketing at the State University of New York at Buffalo. While at SUNY Buffalo and BGSU, Goodwin taught undergrad and M.B.A. courses in buyer behavior and marketing management. At Buffalo, he also taught Ph.D. courses in experimental design. He returned to full-time teaching at ISU in the fall of 1999, semi-retiring effective spring semester of 2011. He continues to teach part-time at ISU in the fall semesters.
Goodwin has been a member of the Association for Consumer Research, the Society for Consumer Psychology, the American Academy of Advertising, & AMA. He is a member of Beta Gamma Sigma and Alpha Mu Alpha honorary societies. Goodwin was a recipient (1 of only 4, nationwide) of an AMA Doctoral Dissertation Grant (1976, American Marketing Assoc.). He was a recipient (1 of 12, nationwide) of an expenses-paid Specialty Products Advertising Association International Fellowship to attend the National Convention and Professors' Workshop, '92, St. Louis. Goodwin was a recipient (1 of 16, nationwide) of an expenses-paid Direct Marketing Association Foundation Fellowship to attend a 4-day intensive workshop for Marketing professors, May,'93, Chicago.
He was co-recipient with Dr. Michael Williams of The Innovation in Leadership of Business Award sponsored by AACSB in '93. Goodwin was the recipient of the ISU Minority Professional Opportunities Program Mentor Award in April '97. He was elected & served as President of the Central Illinois Professional Chapter of the American Marketing Association for 1997-98. Goodwin was named Editor for the Journal of Consumer Satisfaction/Dissatisfaction and Complaining Behavior in December, '04, turning over the reins in January '14. He was recognized by the ISU College of Business with both a Teaching award (for '08–09, with his colleague, Dr. Steve Taylor) and several Service awards (he was named the Outstanding Faculty Member in the COB for '03-04 and again for '08-09).
In spring 2010, Dr. Goodwin was awarded the Illinois State University Outstanding Service Award in recognition of his years of service to his profession, college, department, and university.
Ph.D. University of Iowa (Iowa City, Iowa)
M.B.A. University of Massachusetts (Amherst, Massachusetts)
B.A. Colby College (Waterville, Maine)
Research Interests Goodwin's research interests have focused on psychological aspects of consumer choice behavior [e.g., effects of attitude on behavioral intent and behavior], communication-effectiveness of alternative message appeals [notably, comparison advertising], Services-marketing, B2B marketing, and E-marketing. He has published and/or delivered more than 50 papers during his career, including articles appearing in the Journal of Marketing Research, Journal of Advertising, Journal of Consumer Research, Psychology and Marketing, Industrial Marketing Management, Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, Journal of Global Business Management, Journal of Product and Brand Management, Journal of Marketing Education, and Journal of Business-to-Business Marketing. He has also been a contributor to national and international conference proceedings, including the Academy of Marketing Science, the Association for Consumer Research, and the American Marketing Association.
Consulting and Work Experience
Dr. Goodwin has worked for Procter and Gamble and has consulted for major firms in both the public and private sectors. Projects have included segmentation and positioning studies, and new product development.
The types of organizations assisted include a commercial bank, a metropolitan philharmonic, an international tire and rubber company, an international business forms manufacturer, an urban hospital, a metropolitan zoo, an international manufacturer/marketer of heavy equipment, a ski resort, and a number of long-term health care providers (including two of the largest nursing home chains in the U.S.). Goodwin has also delivered several intensive seminars on marketing management to groups of Mexican businessmen and businesswomen through the Monterey Institute of Technology in Queretaro, Mexico.