Office Address: SFHB 325
Mailing Address: Campus Box 5590
Office Phone: (309) 438-2715
Office Hours: Please contact your Professor
Interim Chair of the Department of Marketing, 2014-2016
Marketing Fundamentals and Career Choices, Services Marketing, Developments in Integrated Marketing Communications Strategy, Introduction to Marketing Management, and Personal Selling and Relationship Marketing.
2012 Manahan Family College of Business Teaching Excellence in Business Award
Services Marketing, Internal Branding, Brand Community, Marketing in Higher Education, and Sport Marketing.
University of Illinois at Urbana-Champaign - Ph.D. in Educational Policy Studies (Marketing in Higher Education)
University of Chicago Booth School of Business - M.B.A. in Marketing and Finance
University of Illinois at Urbana-Champaign - B.S. in Marketing
Brand Community Integration and Satisfaction with Social Media Sites: A Comparative Study. Journal of Research in Interactive Marketing, 2017, 11 (1), 39-55, (with Melissa Clark and Hulda Black).
Social Media and Athletics in Higher Education, International Journal of Sport Management, 2016, (with Hulda Black and Jeri Beggs).
Social Involvement and Social Well-Being in Attainment of Millennial Flourishing, Journal of Happiness and Well-Being, 2015, (with Steve Taylor, Hulda Black, and Leigh Anne Donovan).
The Relationship between Eudaimonic Well-Being and Social Well-Being with Millennials, Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 2015, (with Steve Taylor, Hulda Black, Leigh Anne Donovan, and Chiharu Ishida).
Moving from Marketization to Marketing of Higher Education: The Co-Creation of Value in Higher Education, Higher Education Studies, 2014, (with Steve Taylor).
The Nature of Stakeholder Satisfaction with Marketing Education, Higher Education Studies, 2014, (with Steve Taylor).
The Importance of a CEO's Market Orientation, Journal of Contemporary Business Issues, 2013, (with Alison Heiser and Lynn Neeley).
NASCAR: A Tough Economy Can't Keep a Good Brand Down, case in Marketing Strategy text 6e by O.C. Ferrell, 2012, Southwestern Cengage Learning, (with Timothy W. Aurand)Self-Perceived Brand Relevance of and Satisfaction with Social Media, Marketing Management Journal, 2012, 22 (2), 131-144 (with P. Raj Devasagayam and Cheryl Buff).
Entrepreneurial Sports Branding Promises: Major and Mid-major Sports Conferences' Communication Opportunities, International Journal of Sport Management, 2011, 12 (4), 393-410, (with Lynn Neeley and Timothy W. Aurand).
A Service Perspective on the Marketization of Undergraduate Education, Service Science, 2011, 3 (2), 110-126, (with Steven A. Taylor).
NASCAR: A Branding Success, case in Marketing Strategy text 5e by O.C. Ferrell and Michael D. Hartline, 2011, Southwestern Cengage Learning: Mason, Ohio, pp. 414-427, (with Timothy W. Aurand).
Building Brand Community Membership within Organizations: A Viable Branding Alternative? Journal of Product & Brand Management, 2010, 19 (3), 210-217, (with P.Raj Devasagayam, Cheryl Buff, and Timothy W. Aurand).
Key Account Vs. Other Sales Management Systems: Is There a Difference in Providing Customer Input during the New Product Development Process? Marketing Management Journal, 2009, 19 (2), pp. 1-17, (with Geoffrey L. Gordon, Rick E. Ridnour, and Dan C. Weilbaker).
Building a University Brand from Within: University Administrators' Perspectives of Internal Branding, Services Marketing Quarterly, 2009, 30, pp. 54-68, (with Timothy W. Aurand, Linda Gorchels, and Geoffrey L. Gordon).
Technology Segmentation for Marketing: Entrepreneurial Approaches to Intercollegiate Athletics, International Journal of Sport Management and Marketing, 2009, 7 (1/2), pp. 4-20, (with Lynn Neeley).
Using Question Order for Accurate Service Quality Measures, Journal of Services Marketing, 2008, 22 (3), pp. 255-262 (with Carol W. DeMoranville and Carol Bienstock).
Preventing Consumer Grudges across the Age Spectrum: Time is of the Essence. Academy of Marketing Studies Journal, 2008, 12 (2), pp. 63-80 (with David Aron, Geoffrey L. Gordon, Timothy W. Aurand, and Sandra Domagalski).
The Idea Generation Stage of the New Product Development Process: Can Key Account Management Systems Help? Journal of Selling and Major Account Management, 2008, 8 (2), pp. 26-42 (with Geoffrey L. Gordon, Dan C. Weilbaker, and Rick E. Ridnour).
Applying Relationship Marketing Principles in the University Setting: An Adaptation of the Exchange Relationship Typology, Marketing Management Journal, 2007, 17 (1), pp. 184-197 (with Timothy W. Aurand and Robert Karlovsky).
Building Fan Interest in Minor League Sport Organizations: Individual Player vs. Team Approach, International Journal of Sport Management, 2007, 8 (4), pp. 359-371 (with Jennifer Wegmeyer and Carol DeMoranville).
Consumer Grudgeholding: Does Age Make a Difference? Mid-American Journal of Business, 2007, 22 (1), pp. 45-58 (with David Aron, Timothy W. Aurand and Geoffrey L. Gordon.
The Boomer Consumer: The Importance of Preventing Consumer Grudges within the Mature Market, Journal of Contemporary Business Issues, 2007, 17 (2), pp. 11-21 (with David Aron and Timothy W. Aurand, Sandra Domalgaski and Geoffrey L. Gordon).
The New Product Development Process: Let the Voice of the Salesperson be Heard, Journal of Product & Brand Management, 2006, 15 (3), pp. 194-202 (with Denise D. Schoenbachler, Geoffrey L. Gordon, Rick E. Ridnour, and Dan C. Weilbaker.
Building a University Brand from Within: A Comparison of Coaches' Perspectives of Internal Branding, Journal of Marketing for Higher Education, 2006, 16 (1), pp. 97-114 (with Timothy W. Aurand and Linda Gorchels).
Consumer Grudgeholding: An Ounce of Prevention is Worth a Pound of Cure, Marketing Management Journal, 2006, 16 (1), pp. 158-173 (with David Aron, Timothy W. Aurand and Geoffrey L. Gordon .
Assessing a University Community's Identification to Sport in a Changing Climate, Sport Marketing Quarterly, 2005, 14 (4), pp. 217-226 (with Paul Carpenter).
Building a Successful Broad-Based College Athletic Program: Identification of Selection Criteria and Expectations within Lower Profile Sports, Athletes, and Institutions, International Journal of Sport Management, 2005, 6 (2), pp. 122-140 (with Jeffrey D. James and Timothy W. Aurand).(2005).
On the Mutual Influence between Product Category Structure and Product Models in Mature Markets: A Socio-Cognitive View, Journal of Business Research, 2005, 58, pp. 62-69 (with José A. Rosa and Joseph Porac).
Marketing the University to Student-Athletes: Understanding University Selection Criteria, Journal of Marketing for Higher Education, 2004, 14 (1), pp. 23-40 (with Jeffrey D. James and Timothy W. Aurand).