Office Address: SFHB 325
Mailing Address: Campus Box 5590
Office Phone: (309) 438-2715
Office Hours: MW 9:00 - 11:00 am
Teaching Interests:Services Marketing, Developments in Integrated Marketing Communications Strategy, Introduction to Marketing Management, and Personal Selling and Relationship Marketing.
Research Interests:Services Marketing, Internal Branding, Brand Community, Marketing in Higher Education, and Sport Marketing.
Education:University of Illinois at Urbana-Champaign - Ph.D. in Educational Policy Studies (Marketing in Higher Education)
Selected Publications:The Importance of a CEO's Market Orientation, Journal of Contemporary Business Issues, accepted 2013, forthcoming (with Alison Heiser and Lynn Neeley).