Joon Ho (Juno) Lim joins the Marketing Department as an Assistant Professor, teaching in the Advanced Marketing Analytics area. He earned his Ph.D. in Business Administration – Marketing from Texas A&M University, his Master’s degree in Applied Statistics from Ohio State University, and his Bachelor’s degree in Business Administration from University of Seoul.
Juno is interested in empirical modeling of consumer behavior and firm decision making. His research focuses on marketing and public policy, multichannel retailing, food marketing, digital marketing, and marketing-operations interface.
Outside of work Juno enjoys traveling and spending time with his wife, Bohyun. He is also a big fan of soccer and baseball. He enjoys playing soccer, and his hobby is visiting the MLB stadiums and collecting baseballs from there.
Ph.D., Texas A&M University M.A.S., Ohio State University B.A., University of Seoul