Office Address: SFHB 352B
Mailing Address: Campus Box 5590
Office Phone: (309) 438-7261
Office Hours: By Appointment
Melton, Horace L. and Michael D. Hartline (2015), “Customer and Employee Co-Creation of Radical Service Innovations,” Journal of Services Marketing, 29 (2), 112-123.
Taylor, Steven A., Chiharu Ishida, and Horace Melton (2014), "A Meta-Analytic Investigation of the Antecedents of Digital Piracy," in Handbook of Service Marketing Research, Roland Rust and Ming-Hui Huang (Eds.). United Kingdom: Edward Elgar Publishing Ltd.
Melton, Horace L. and Michael D. Hartline (2013), “Employee Collaboration, Learning Orientation and New Service Development Performance,” Journal of Service Research, 16 (1), 67-81.
Taylor, Steven A., Gary L. Hunter, Horace L. Melton, and Stephen A. Goodwin (2011), “Student Engagement and Marketing Classes,” Journal of Marketing Education, 33 (1), 73-92.
Taylor, Steven A., Stephen A. Goodwin, Horace L. Melton, and Gary L. Hunter (2011), "An Analysis of the Student Course Engagement Questionnaire (SCEQ) in Large-Section Principles Classes," Journal on Excellence in College Teaching. 22 (1), 29-57.
Kaufman, Peter A., Horace L. Melton, Iris Varner, Mark Hoelscher, Klaus Schmidt, Aslihan D. Spaulding (2011), “Alternative Approaches for Educating Future Global Marketing Professionals: A Comparison of Foreign Study and Research-intensive Marketing Programs,” Journal of Marketing Education, 33 (3), 285-294.
Melton, Horace L. and Michael D. Hartline (2010), “Customer and Frontline Employee Influence on New Service Development Performance,” Journal of Service Research, 13 (4), 411-425.
Giunipero, Larry C., Diane Denslow, and Horace L. Melton (2008), “Risk Propensity, Risk Perception and Business Plan Formalisation: A Conceptual Investigation,” International Journal of Entrepreneurship and Innovation Management, 8 (4), 397–416.
DeWitt, Tom, Larry Giunipero, and Horace Melton (2006), “Clusters and Supply Chain Management: The Amish Experience,” International Journal of Physical Distribution & Logistics Management, 36 (4), 289-308.