Office Address: SFHB 126
Mailing Address: Campus Box 5590
Office Phone: (309) 438-0286
Linda Showers joined the Marketing faculty at Illinois State University in August 1987. Previously, she taught courses in Consumer Behavior and Advertising/Promotional Strategy as an instructor at The Ohio State University while pursuing the doctorate in Marketing.
Current Teaching Interests: Integrated Marketing Communication/Promotional Strategy, IMC Creative Strategy & Design, Buyer Behavior/Consumer Research, Marketing Strategy and Planning.
Consulting and Work Experience: Dr. Showers worked as a research associate to the FDA, Division of Drug Advertising and Labeling, Rockville , MD in 1983. She assisted in the design and implementation of a study on the impact of prescription drug advertising on consumers. Professor Showers was also a research and promotional consultant to the Ohio Grape Industries Program in 1984, designing promotional exhibits and conducting consumer exploratory surveys on product awareness, perceptions and usage. Dr. Showers worked for several years for Dwight Spencer & Associates, a market research firm.
Professional Affiliations, Honors, and Awards:Linda is a member of the American Marketing Association (AMA). In 1986, she represented The Ohio State University at the AMA Doctoral Consortium held that year at the University of Notre Dame. While teaching at Ohio State , Professor Showers received the OSU Student Chapter of AMA Graduate Teaching Associate of the Year Award in 1986 and repeated in 1987. Dr. Showers served as Faculty Advisor for Delta Sigma Pi from 1988 to 1992 and in 1989 received the Chapter Advisor of the Year Award for the Great Lakes Region. In the Spring of 1991, Dr. Showers was recognized by the Illinois State Alumni Association as the Outstanding Teacher of the Year in the College of Business for 1990-91 at Illinois State University . Linda is also a member of Beta Gamma Sigma, Mortar Board, and Phi Kappa Phi. Dr. Showers received the COB Technology Award in 2002.