Office Address: SFHB 227
Mailing Address: Campus Box 5590
Office Phone: (309) 438-3845
Office Hours: TR 2:30 - 3:35 pm and by appointment
Dr. Arash H. Zadeh joined the Department of Marketing and the Professional Sales Institute in August 2018. Arash was an Assistant Professor of Marketing at the Dominican University of California prior to joining Illinois State University (ISU). He obtained his bachelor's degree in Industrial Engineering, an MBA and Ph.D. in Marketing, and continued his research during a Post-Doctoral opportunity at Florida State University. Arash visited several schools as a visiting doctoral student, including HEC Montréal, Canada. Prior to joining academia, he was active in different industries as project manager, sales expert, and marketing manager.
Current Research interests:
Arash’s research interests revolve around the areas of Service Marketing, Co-creation, and Sales. He is a firm believer of mixed methods and is currently focused on empirical and theory-driven research, using archival data and various econometric models.
Current Teaching interests:
Arash is currently teaching Sales Forecasting and Strategic Marketing Management. He previously taught Digital Marketing, Marketing Management, and International Marketing in MBA and Undergraduate levels.
Professional Affiliation, Awards, and Grants:
Arash is the recipient of the ISU College of Business Fellowship and University Research Grant (2019), Enterprise Rent-A-Car Foundation Faculty Scholar Grant (2019), UTRGV Outstanding Ph.D. Student Award (2016), UTRGV Dissertation Fellowships Award (2016), and Best Paper Award at the Academy of Marketing Science Conference (2015). He is a member of the American Marketing Association and SERVSIG and an ad hoc reviewer for Journal of Services Marketing.
Playing guitar, snowboarding, tennis, volleyball, traveling, and watching movies/TV shows.
Ph.D., University of Texas Rio Grande Valley (UTRGV)
MBA, Tehran Azad University
B.Sc., Tehran Azad University
Zadeh, A. H., Zolfagharian, M., & Hofacker, C. F. (2019). Customer–customer value co-creation in social media: conceptualization and antecedents. Journal of Strategic Marketing, 27(4), 283-302.
Hajli, N., Sims, J., Zadeh, A. H., & Richard, M. O. (2017). A social commerce investigation of the role of trust in a social networking site on purchase intentions. Journal of Business Research, 71, 133-141.