Integrated Marketing Communication, or IMC, is an area of Marketing that includes advertising, sales promotion, direct marketing, social media, SEO, analytics, professional selling, publicity, public relations, event marketing, support strategies, and digital and eMarketing. Any and all aspects of communicating with target audiences is part of the world of Integrated Marketing Communication - print media, broadcast, web, events, trade shows, email, direct mail, social media, product placement. It's all Integrated Marketing Communication. The Bureau of Labor Statistics (BLS) predicts 12% job growth for marketing managers from 2012 to 2022. The median salary for marketing managers was $127,130 in 2014, according to the BLS.
There are many aspects of developing and implementing Integrated Marketing Communication strategy. It's not all creative design.
We encourage you to check out the resources designed to help you tailor your Marketing Major for the Integrated Marketing Communication (IMC) Sequence and to pursue Integrated Marketing Communication (IMC) Internships and Integrated Marketing Communication (IMC) Careers. Explore what some of our Alumni are doing at ad agencies, digital media companies, in corporate marketing, etc.
Most importantly, we encourage you to visit with one of the Integrated Marketing Communication (IMC) Faculty to discuss your particular interests, questions, ideas, and dreams.
The opportunities in Integrated Marketing Communications are tremendous. Careers in IMC span the gamut from agency work to corporate marketing to event marketing to sponsorships to not-for-profit marketing. There are hundreds of career options for students majoring in Marketing and completing the IMC Sequence. Advertising is a great industry to find your career, as are the many other aspects of Integrated Marketing Communication (IMC).