Employers want responsible, mature, professionals with experience and skills sets that add value to the organization. Make sure that your resume clearly communicates this. In all of your interactions with an organization demonstrate professional behavior. Follow up, communicate clearly and go the extra mile to underscore your commitment to contributing to their organization.
Wall Street Journal Excerpt:
"Right and Wrong: Can business schools teach students to be virtuous? In the wake of all of the corporate scandals, they have no choice but to try. The top 4 attributes that recruiters seek most in new hires"
Your Digital & Social Media Perspective & Experience
An added value that IMC majors should complete and include on their resume/portfolio is Google AdWords and Google Analytics - complete the certification test and make sure this is highlighted on all of your materials.