Overview
The Master of Science in Marketing Analytics provides you with both broad and deep technical skills in Marketing Analytics as marketing positions continue to evolve into a technical role within an organization.
This program is a STEM designated degree program, which offers additional benefits for students, including potential grant funded opportunities and, for international students, extended OPT study options.
Starting 2026-2027 academic year, our program requires 30 credit hours. This means the time to completion is typically one year (2 semesters and a summer) or 3 semesters. For the 4+1 Accelerated program students, only 6 courses remain after they finish their Bachelor's degree.