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Dr. Aysen Bakir

Masters Business Admin
Office Hours
Tuesdays, 2:30-3:30pm; Thursdays, 9:00am-11:00am (online), and by appointment
  • About
  • Awards & Honors


Dr. Bakir joined the Department of Marketing in August 2002. Dr. Bakir's research interests include consumer socialization of children with particular interest on advertising, gender roles, and cross-cultural consumer behavior. Her research has appeared in the Journal of Advertising, Journal of Advertising Research, Journal of Business Research, International Journal of Market Research, Journal of Retailing and Consumer Services, Journal of Current Issues and Research in Advertising, Journal of Consumer Marketing, Journal of Marketing Theory and Practice, Journal of Consumer Behaviour, Journal of International Consumer Marketing, and other journals and national and international conference proceedings. She also has published book chapters in the Consumer Social Values, The Routledge Companion to Consumer Behavior, Handbook of Intercultural Relations and New Directions in Cross Cultural Psychology.

Dr. Bakir also developed a faculty-led study abroad program titled “Business and Cultural Experiences in Peru and Panama” and took group of students to Peru and Panama.

Current Courses

350.001International Marketing

230.004Introduction To Marketing Management

338.001Strategic Marketing Management

430.001Advanced Marketing Management

430.002Advanced Marketing Management

299.099Independent Honor Study

287.099Independent Study

350.091International Marketing

230.001Introduction To Marketing Management

Teaching Interests & Areas

Principles of Marketing, International Marketing, Advanced Marketing Management

Research Interests & Areas

Consumer socialization of children, gender roles, and cross-cultural consumer behavior

Gary R. Gemberling Faculty Scholar in Business

College of Business at Illinois State University

Outstanding University Researcher

Illinois State University

Amar Kamath Faculty Innovation Award for 2013-2014 Academic Year

College of Business at Illinois State University

Wilma Jean Alexander Technology Innovation Faculty Award for 2013-2014 Academic Year

College of Business at Illinois State University

Academy of Marketing Science Outstanding Marketing Teacher Award

Academy of Marketing Science