Ellis Chefor
Assistant Professor
Marketing
Office
State Farm Hall of Business - SFH 327
Office Phone
Email
- About
- Education
- Research
Current Courses
324.001Advanced Professional Selling & Negotiations
234.002Personal Selling And Relationship Marketing
234.004Personal Selling And Relationship Marketing
234.001Personal Selling And Relationship Marketing
234.091Personal Selling And Relationship Marketing
324.001Advanced Professional Selling & Negotiations
234.002Personal Selling And Relationship Marketing
234.003Personal Selling And Relationship Marketing
Teaching Interests & Areas
Personal Selling
Relationship Management
Advanced Selling and Negotiations
Digital and Content Marketing
Research Interests & Areas
Sales Performance
Customer Engagement
Big Data Value Propositions
Consumer Freedom and Sovereignty
Mindfulness and Meditation in Sales Organizations
DBA Marketing
Louisiana Tech University
Ruston, Louisiana
MS Engineering and Technology Management
Louisiana Tech University
Ruston, Louisiana
BE Mining and Extractive Metallurgy
Cameroon Christian University
Cameroon
Book, Chapter
Saleh, A., Chefor, E., & Babin, B. (2019). An action-based approach to retail brand engagement. In Predicting trends and building strategies for consumer engagement in retail environments (pp. 27-43). IGI Global.
Journal Article
Lyngdoh, Teidorlang, Ellis Chefor, and Bruno Lussier. "Exploring the influence of supervisor and family work support on salespeople’s engagement and unethical behaviors." Journal of Business & Industrial Marketing ahead-of-print (2022).
Lyngdoh, T., Chefor, E., Hochstein, B., Britton, B. P., & Amyx, D. (2021). A systematic literature review of negative psychological states and behaviors in sales. Journal of Business Research, 122, 518-533.
Obilo, O. O., Chefor, E., & Saleh, A. (2021). Revisiting the consumer brand engagement concept. Journal of Business Research, 126, 634-643.
Bonney, L., Hochstein, B., Christenson, B., & Chefor, E. (2020). Incumbent and non-incumbent salesperson consultation in the pre-decision stage of organizational purchasing. Industrial Marketing Management, 85, 152-166.
Goad, E., Chase, K., Brauer, D., Ellis, A., Chakar, N., Rubago, R., Hochstein, B., & Hansen, J. Orchestration of Value: The Role of Customer Success Managers within Sales Ecosystems. European Journal of Marketing
Presentations
Revisiting Consumer-Brand Engagement (CBE). Academy of Marketing Science World Marketing Congress, Workshop on Research Corroboration. (2019)
Negative Psychological States and Behavior in Sales Research: A Review and Content Analysis of Recent Research. Academy of Marketing Science Annual Conference. (2017)
Grants & Contracts
COB University Research Grant (URG) Program. Illinois State University. Illinois State University.