Aditya Gupta
Assistant Professor
Marketing
Office
SFHB State Farm Hall Of Business 306
Office Phone
Email
- About
- Education
- Awards & Honors
- Research
Current Courses
231.002Buyer Behavior
233.001Foundations Of Integrated Marketing Communication
233.002Foundations Of Integrated Marketing Communication
Teaching Interests & Areas
Integrated Marketing Communication
Consumer Behavior
Research Interests & Areas
Consumer well-being
Experiential consumption
Qualitative research
Phenomenological research
PhD Marketing
University of Nebraska - Lincoln
USA
Carolan Research Institute Grant
Carolan Research Institute
2021
James M Comer Award for Best Contribution to Selling and Sales Management Theory
Journal of Personal Selling and Sales Management
2021
Marketing Department Chairperson Faculty Scholar Research Award
Marketing Department, ISU
2021
Book, Chapter
Eilert, M., Gupta, A., & McCullough, C. Service Lessons during COVID-19: The Case of Food Trucks. The Future of Service Post-COVID-19 Pandemic. Springer 2 (2021): 235-264.
Gupta, A., & , J. If You Love Me, Surprise Me. Yuko Minowa and Russell W. Belk (EDs), Gifts, Romance, and Consumer Culture. Taylor and Francis (2018)
Conference Proceeding
Banerji, I., & Gupta, A. Consumption Streams: A New Metaphor for Exploring how Consumers Enter, Continue with, and Exit Subscription Box Retail. American Marketing Association 34 (2023): 1122-1125.
Banerji, I., Gupta, A., & Ketron, S. Should I Take a Dip? A Trifocal Conceptualization of the Subscription Box Customer Journey. Association for Consumer Research 51 (2023): 389.
Gupta, A. Consuming for Psychological Well-Being: A Comparison between Material and Experiential Purchases. American Marketing Association 34 (2023): 213-227.
Gupta, A. Digital Consumer Wisdom: A Practice-Based Framework. American Marketing Association 34 (2023): 499-513.
Gupta, A., Roy, S., & Kamath, R. All for a Bun and a Bun for All: An S-O-R Perspective on Collective Pandemic Purchasing in Mumbai. American Marketing Association 33 (2022): 178-181.
Journal Article
Raymond, M., Smith, H., Carlson, L., & Gupta, A. An Examination of Digital Accessibility within Social Media Platforms: Problems for Vulnerable Consumers and Policy Implications. Journal of Advertising Research 64.4 (2025): 430-450.
Banerji, I., Gupta, A., & Ketron, S. Navigating Consumption Streams: Toward a Utilitarian-Hedonic Perspective on Subscription Box Customer Journeys. No. Journal of Consumer Behavior 23.5 (2024): 2660-2675.
Gupta, A., Roy, S., & Kamath, R. Filling in the Gaps: A Service-Ecosystem Perspective on Purchase Groups as Interstitial Markets. Journal of Services Marketing 38.6 (2024): 691-710.
Gupta, A., Gentry, J., & Eilert, M. Meaningful Consumption. Journal of Macromarketing 44.3 (2024): 637-652.
Gupta, A., & Ishida-Lambert, C. Navigating the New Normal: An S-O-R Perspective on Student Experiences of Environmental, Psychological, and Behavioral Changes during the Covid-19 Pandemic. Journal of Marketing Education 44.2 (2021): 166-190.
Presentations
Fostering Student Creativity. 2024 MMA Conference. Marketing Management Association. (2024)
2023 AMA Summer Doctoral Consortium Panel. 2023 AMA Summer Doctoral Consortium Panel. American Marketing Association. (2023)
Banerji, Ishani, Aditya Gupta, and Seth Ketron (2023), “Should I Take a Dip? A Trifocal Conceptualization of the Subscription Box Customer Journey,” 2023 ACR Conference.
Banerji, Ishani, and Aditya Gupta (2023), “Consumption Streams: A New Metaphor for Exploring how Consumers Enter, Continue With, and Exit Subscription Box Retail,” 2023 AMA Winter Academic Conference.
Gupta, Aditya (2023), “Consuming for Psychological Well-Being: A Comparison between Material and Experiential Purchases,” 2023 AMA Summer Academic Conference.
Gupta, Aditya (2023), “Digital Consumer Wisdom: A Practice-Based Framework,” 2023 AMA Summer Academic Conference.
Conducting Academic Research. A session on conducting academic research. S.P. Jain Institute of Management and Research. (2022)
On Happiness. A Session on Meaningful Happiness. (2022)
Toward Eudaimonic Consumption and Eudaimonic Marketing. College of Business Research Presentation. College of Business, ISU. (2022)
Understanding Buyer Behavior and Marketing Communication. International Webinar on Consumer Behaviour Impact on Marketing. Dyal Singh Evening College, Delhi University. (2022)
Grants & Contracts
2021 Department Chairperson Faculty Scholar Grant. Illinois State University. Illinois State University. (2021)
Carolan Research Institute Research Grant. Carolan Research Institute. Illinois State University. (2021)
2020-2021 University Research Grant. Illinois State University. Illinois State University. (2020)