Aditya Gupta
Assistant Professor
Marketing
Office
State Farm Hall of Business - SFH 332
Office Phone
Email
- About
- Education
- Awards & Honors
- Research
Current Courses
231.002Buyer Behavior
233.001Foundations Of Integrated Marketing Communication
233.002Foundations Of Integrated Marketing Communication
231.002Buyer Behavior
233.001Foundations Of Integrated Marketing Communication
233.002Foundations Of Integrated Marketing Communication
Teaching Interests & Areas
Integrated Marketing Communication
Consumer Behavior
Research Interests & Areas
Consumer well-being
Experiential consumption
Qualitative research
Phenomenological research
PhD Marketing
University of Nebraska - Lincoln
Carolan Research Institute Grant
Carolan Research Institute
2021
James M Comer Award for Best Contribution to Selling and Sales Management Theory
Journal of Personal Selling and Sales Management
2021
Marketing Department Chairperson Faculty Scholar Research Award
Marketing Department, ISU
2021
Book, Chapter
Eilert, Meike, Aditya Gupta, and Chance McCullough (2021), "Service Lessons During COVID-19: The Case of Food Trucks," in The Future of Service Post-COVID-19 Pandemic, Volume 2: Transformation of Services Marketing, Springer, 235-264.
Gupta, Aditya and James W. Gentry (2018), “If You Love Me, Surprise Me,” in Gifts, Romance, and Consumer Culture, eds. Yuko Minowa and Russell W. Belk, Taylor and Francis, 65-79.
Conference Proceeding
Banerji, Ishani, and Aditya Gupta (2023), “Consumption Streams: A New Metaphor for Exploring how Consumers Enter, Continue with, and Exit Subscription Box Retail,” 2023 AMA Winter Academic Conference.
Gupta, Aditya (2023), “Consuming for Psychological Well-Being: A Comparison between Material and Experiential Purchases,” 2023 AMA Summer Academic Conference.
Gupta, Aditya (2023), “Digital Consumer Wisdom: A Practice-Based Framework,” 2023 AMA Summer Academic Conference.
Gupta, Aditya, Sheila Roy, and Renuka Kamath (2022), “All for a Bun and a Bun for All: An S-O-R Perspective on Collective Pandemic Purchasing in Mumbai,” 2022 AMA Winter Academic Conference.
Gupta, A., & Hewage, G. Yay or Nay? Investigating Surprise across Consumer Self-Gifting Motivations. 2021 AMA Winter Academic Conference 32 (2021): 435-37.
Journal Article
Gupta, Aditya, and Chiharu Ishida. "Navigating the New Normal: An SOR Perspective on Student Experiences of Environmental, Psychological, and Behavioral Changes During the COVID-19 Pandemic." Journal of Marketing Education (2021): 02734753211065124.
Delpechitre, Duleep, Aditya Gupta, Arash H. Zadeh, Joon Ho Lim, and Steven A. Taylor (2020), "Toward a New Perspective on Salesperson Success and Motivation: A Trifocal Framework," Journal of Personal Selling & Sales Management, 40 (4), 267-288.
Gupta, Aditya, Meike Eilert, and James Gentry (2020), “Can I Surprise Myself? A Conceptual Framework of Surprise Self-Gifting among Consumers,” Journal of Retailing and Consumer Services, 54.
Presentations
2023 AMA Summer Doctoral Consortium Panel. 2023 AMA Summer Doctoral Consortium Panel. American Marketing Association. (2023)
Banerji, Ishani, Aditya Gupta, and Seth Ketron (2023), “Should I Take a Dip? A Trifocal Conceptualization of the Subscription Box Customer Journey,” 2023 ACR Conference.
Banerji, Ishani, and Aditya Gupta (2023), “Consumption Streams: A New Metaphor for Exploring how Consumers Enter, Continue With, and Exit Subscription Box Retail,” 2023 AMA Winter Academic Conference.
Gupta, Aditya (2023), “Consuming for Psychological Well-Being: A Comparison between Material and Experiential Purchases,” 2023 AMA Summer Academic Conference.
Gupta, Aditya (2023), “Digital Consumer Wisdom: A Practice-Based Framework,” 2023 AMA Summer Academic Conference.
Conducting Academic Research. A session on conducting academic research. S.P. Jain Institute of Management and Research. (2022)
On Happiness. A Session on Meaningful Happiness. (2022)
Toward Eudaimonic Consumption and Eudaimonic Marketing. College of Business Research Presentation. College of Business, ISU. (2022)
Understanding Buyer Behavior and Marketing Communication. International Webinar on Consumer Behaviour Impact on Marketing. Dyal Singh Evening College, Delhi University. (2022)
Gupta, Aditya, Sheila Roy, and Renuka Kamath (2022), “All for a Bun and a Bun for All: An S-O-R Perspective on Collective Pandemic Purchasing in Mumbai,” 2022 AMA Winter Academic Conference.
Grants & Contracts
2021 Department Chairperson Faculty Scholar Grant. Illinois State University. Illinois State University. (2021)
Carolan Research Institute Research Grant. Carolan Research Institute. Illinois State University. (2021)
2020-2021 University Research Grant. Illinois State University. Illinois State University. (2020)