Chiharu Ishida-Lambert
Professor
Office
SFHB State Farm Hall of Business 00323
Office Hours
TBD
Office Phone
Email
- About
- Education
- Awards & Honors
- Selected Research
Current Courses
MKT 440.001 Brand Management And Analytics
MKT 440.002 Brand Management And Analytics
MKT 400.001 Independent Study
MKT 400.002 Independent Study
MKT 398.001 Professional Practice: Internship/CoOp Ed in Advanced Marketing Analytics
MKT 498.002 Professional Practice: Marketing
MKT 339.001 Seminar in Marketing: Brand Management and Analytics
Teaching Interests & Areas
Marketing Research
Marketing Analytics
Business Analytics
Business Statistics
Research Interests & Areas
Business to Business
Public Policy
Big Data
PhD Business, Marketing
Virginia Tech
Blacksburg, VA
MBA
Radford University
Radford, VA
BBA International Marketing
Radford University
Radford, VA
COB Faculty Outstanding Service Award
Illinois State University COB
2024
Graduate Assistant Teaching Award
Virginia Tech
2006
Mary Kay Dissertation Award
Academy of Marketing Science
2005
Grants and Contracts
University Research Grant (URG)
Steven A. Taylor, Chiharu Ishida.
2011 - 2011
University Research Grant (URG)
Chiharu Ishida.
2010 - 2010
Katie Faculty Development Grant
Chiharu Ishida-Lambert, Peter Kaufmann, Nat Pope.
2009 - 2009
Book, Chapter
A Meta-Analytic Investigation of the Antecedents of Digital Piracy
Steven A. Taylor, Chiharu Ishida, Horace Melton.
(2014), 437-464, Handbook of Service Marketing Research, Edward Elgar Pub
Conference Proceeding
Does Professional Athletes' Humility and Activity on Social Media Impact Team and Player Performance? Evidence from National Football League
Juno Lim, Leigh Anne Donovan, Peter Kaufman, Chiharu Ishida.
American Marketing Association Winter Educators' Conference, (2019)
Experiential Learning and Value Co-Creation In the Classroom: A New Examination Using Social Media Monitoring
Leigh Anne Donovan, Chiharu Ishida-Lambert, Peter Andrew Kaufman.
Academy of Marketing Science Annual Conference, (2017)
The Creation of Videos By Marketing Students: An Exploration of Attitudes and Motivations in A Capstone Course
Peter Kaufman, Chiharu Ishida, Leigh Anne Novak Donovan, Kristina Kaufman.
Academy of Marketing Science Conference, (2016)
Identifying the Goal Structures of Undergraduate Students Vis-à-vis Ethical Decision Making
Steven A Taylor, Woojung Chang, Chiharu Ishida, Leyla Orudzheva, Aaron Barton.
The Global Business, MIS, Economics and Finance Research Conference,, (2014)
Measuring Disconfirmation in Satisfaction Research: Considering A Latent Variable Approach
Steven A. Taylor, Chiharu Ishida, Jamie R. Wieland, MyoungJin Kim.
Consumer Satisfaction, Dissatisfaction, and Complaining Behavior Conference, (2012)
Extending Views of Rewards and Salesperson Outcomes: Exploration of the Moderating Role of Task Programmability
Chiharu Ishida, C. Jay Lambe, Kåre Sandvik.
American Marketing Association Educators' Summer Conference, 22, 281-290, (2011)
Propositions on Why Consumers Purchase Extended Warranties
Peter Kaufman, Chiharu Ishida, Nat Pope, Frederick W. Langrehr.
AMA Winter Educators Conference, 22, 370-377, (2011)
A Proposed Framework for Assessing Measurement Models Involving Self-Report Consumer Satisfaction Judgments
Steven A. Taylor, Chiharu Ishida.
Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior, (2010)
PERCEPTIONS OF JUSTICE IN MARKETING CHANNELS: THE IMPACT OF MONITORING
Chiharu Ishida, James R Brown.
American Marketing Association Winter Educators' Conference, (2008)
Antecedents and Consequences of Propensity for Opportunism within Marketing Channels: An Empirical Perspective
Chiharu Ishida, James R Brown, Noreen M Klein.
American Marketing Association Summer Educators' Conference, (2006)
Social Exchange Perspective on Consumer Loyalty
Chiharu Ishida, Janet E Keith.
American Marketing Association Winter Educators' Conference, (2006)
Consumer Satisfaction-Loyalty Linkage: A Network Perspective
Chiharu Ishida, Janet E Keith.
Academy of Marketing Science: Developments in Marketing Science, (2005)
Satisfaction-Loyalty Linkage: A Network Perspective
Chiharu Ishida, Janet E Keith.
Academy of Marketing Science: Developments in Marketing Science, (2005)
Business Network Effects, The Relationship Lifecycle, and Dyadic Alliance Resources: An Initial Empirical Examination
C Jay Lambe, Chiharu Ishida, James R Brown.
American Marketing Association Winter Educators' Conference, (2004)
Presentations
The Dark Side of Confidence: How Salesperson Competitiveness and Competitive Climate Shape Customer Value Co-Creation and Commitment – Dyadic Study
Duleep Delpechitre, Chiharu Ishida-Lambert, Hulda G Black.
AMA Winter Academic Conference, Virtual and Madrid, Spain, November 17, 2025
AI as a Tutor to AI as Job Competitors: Perceptions of AI and Job Readiness among Undergraduate Students
Chiharu Ishida-Lambert, Duleep Delpechitre.
AMS Annual Conference, Montreal, Canada, May, 2025
Big Data Information Asymmetry: The Impact of Enhanced Disclosures on Consumer Awareness
Chiharu Ishida-Lambert, Steve Taylor, Ellis Chefor, Aditya Gupta.
AMA Public Policy, Washington DC, June 7, 2024
Enhanced Information Disclosure for Consumers: Policy Implications for Insurance Industry
Chiharu Ishida-Lambert, Jim Jones, Steve Taylor, Ellis Chefor, Aditya Gupta.
WRIA, Scottsdale, AZ, October 15, 2023
Quantitative anxiety and insights for preparing students for data-driven marketing jobs
Chiharu Ishida-Lambert, Pui Ying Tong, Peter Andrew Kaufman.
Academy of Marketing Science Annual Conference, Monterey, CA, May, 2022
Extended Service Plans and Buyer Perceptions and Behaviors in Automobile Industry
Chiharu Ishida-Lambert, Nat Pope, Peter Kaufman.
Vancouver Canada-British Columbia, , 2019
The Creation of Videos By Marketing Students: An Exploration of Attitudes And Motivations in A Capstone Course
Peter Kaufman, Chiharu Ishida, Leigh Anne Novak Donovan, Kristina Kaufman.
Lake Buena Vista Florida, , 2016
Extended Service Plans vs. Extended Warranties: A Comparison of Consumer Percetption and Purchasing Behavior
Chiharu Ishida, Peter Kaufman, Frederick Langrehr, Nat Pope.
Kona Hawaii, , 2012
Discussant for Section 7.2
Chiharu Ishida-Lambert.
Vancouver, , 2008
PERCEPTIONS OF JUSTICE IN MARKETING CHANNELS: THE IMPACT OF MONITORING
Chiharu Ishida, James R Brown.
Austin Texas, February, 2008
Discussant, "Interorganizational Alliances session in Interorganizational Issues Track; American Marketing Association Winter Marketing Educators' Conference, San Diego, CA, 2007 February
Chiharu Ishida-Lambert.
San Diego CA, , 2007
Antecedents and Consequences of Propensity for Opportunism within Marketing Channels: An Empirical Perspective
Chiharu Ishida, James R Brown, Noreen M Klein.
Chicago Illinois, August, 2006
Social Exchange Perspective on Consumer Loyalty
Chiharu Ishida, Janet E Keith.
St Petersburg Florida, February, 2006
Bad Apples, Bad Barrels, and the Structure of Marketing Channel Relationships: Analyses of the Propensity for Opportunism and Opportunistic Behaviors
Chiharu Ishida, James R Brown.
San Francisco California, August, 2005
Bad Apples, Bad Barrels, and the Structure of Marketing Channel Relationships: Analyses of the Propensity for Opportunism and Opportunistic Behaviors
Chiharu Ishida.
Tampa Florida, May, 2005
Consumer Satisfaction-Loyalty Linkage: A Network Perspective
Chiharu Ishida, Janet E Keith.
Tampa Florida, May, 2005
Business Network Effects, The Relationship Lifecycle, and Dyadic Alliance Resources: An Initial Empirical Examination
C Jay Lambe, Chiharu Ishida, James R Brown.
Scottsdale Arizona, February, 2004