Donna Wiencek
Monday
Organizational Strategy (MGT 385): 10 AM - 11 AM
Tuesday
Personal Selling and Relationship Marketing (MKT 234): 11 AM - 12 PM
BUS 100 (Sec 9): 12:30 PM - 1:30 PM
Wednesday
Strategic Marketing Management (MKT 338): 10 AM - 11 AM
Thursday
Professional Sales Planning & Analysis (MKT 326): 11 AM - 12 PM
BUS 100 (Sec 12): 12:30 PM - 1:30 PM
And by appointment
- About
- Education
- Awards & Honors
Biography
Donna Wiencek is a Senior Market Research Executive and Educator who worked in top multinational companies in the areas of market research, marketing, product management, project management, and strategic planning before transitioning into academia. She has extensive experience in domestic and global business-to-business and consumer research in higher education, safety and security, electronics, telecommunications, healthcare, accounting, retail, and housing markets. Within higher education she has developed and taught undergraduate and graduate level marketing courses in various modalities, domestically and internationally, and has received various honors and awards for her commitment and accomplishments in teaching and scholarly activities.
Current Courses
BUS 100.003 Enterprise
BUS 100.009 Enterprise
MKT 232.003 Marketing Research
MKT 234.002 Personal Selling And Relationship Marketing
MKT 234.003 Personal Selling And Relationship Marketing
MKT 326.001 Professional Sales Planning & Analysis
MKT 334.001 Sales Management
BUS 100.009 Enterprise
BUS 100.012 Enterprise
BUS 100.018 Enterprise
MGT 385.003 Organizational Strategy
MKT 234.001 Personal Selling And Relationship Marketing
MKT 326.001 Professional Sales Planning & Analysis
MKT 338.002 Strategic Marketing Management
Teaching Interests & Areas
Consumer Behavior, International Business, Internet Marketing, Marketing Management, Marketing Principles, Marketing Research, Marketing Technologies, Mobile Marketing, Organizational Strategy, Personal Selling and Relationship Marketing, Professional Sales Planning & Analysis, Promotional Concepts, Strategic Marketing Management.
Research Interests & Areas
Data Visualization, Digital Marketing, Internet Marketing, Marketing Technologies, Mobile Marketing, Social Networking.