Donna Wiencek
Wednesday: 9 AM - 10 AM (Zoom)
And by appointment
- About
- Education
- Awards & Honors
Biography
Donna Wiencek is a Senior Market Research Executive and Educator who worked in top multinational companies in the areas of market research, marketing, product management, project management, and strategic planning before transitioning into academia. She has extensive experience in domestic and global business-to-business and consumer research in higher education, safety and security, electronics, telecommunications, healthcare, accounting, retail, and housing markets. Within higher education she has developed and taught undergraduate and graduate level marketing courses in various modalities, domestically and internationally, and has received various honors and awards for her commitment and accomplishments in teaching and scholarly activities.
Teaching Interests & Areas
Consumer Behavior, International Business, Internet Marketing, Marketing Management, Marketing Principles, Marketing Research, Marketing Technologies, Mobile Marketing, Professional Selling, Promotional Concepts.
Research Interests & Areas
Data Visualization, Digital Marketing, Internet Marketing, Marketing Technologies, Mobile Marketing, Social Networking.