David Wallace
Instructional Assistant Professor
Marketing
- Education
- Research
PhD Marketing
Washington State University
Pullman, WA
MBA
Gonzaga University
Spokane, WA
BA Philosophy
University of California, Santa Cruz
Santa Cruz, CA
Book Review
Wallace, D. Benton, W.C. Jr. (2020), Purchasing and Supply Chain Management, Thousand Oaks California, Sage Publications Inc.
Conference Proceeding
Wallace, D., Johnson, J., & Giese, J. The Efficacy of Multiple Channel Strategies. American Marketing Association Summer Educators' Conference (2003)
Sprout, D., Wallace, D., Manning, K., Miyazaki, A., & Langenderfer, J. The Effect of Unit Price Regulation on Consumer Price Perceptions: A Comparison Between Washington and Massachusetts Consumers. Marketing and Public Policy Conference Proceedings (2002)
Wallace, D. Wallace, D.W. (2018). Dealer Response to Multiple Channel Distribution: The “Dark Side.”. Society for Marketing Advances (SMA) Conference, West Palm Beach, Florida.
Wallace, D. Wallace, D.W. (2019). Omni-Channel Retailing: The Efficacy of the Service Outputs Paradigm. Marketing Management Association (MMA) Spring Conference, Chicago Illinois.. Marketing Management Association (MMA) Spring Conference, Chicago Illinois.
Wallace, D., & Kaufman, P. Wallace, D.W., & Kaufman, P. (2018). Relational and Economic Antecedents to Trade Promotion Success.. Society for Marketing Advances (SMA) Conference, West Palm Beach, Florida.
Journal Article
Wallace, D., Johnson, J., & Umesh, U. Multichannels Strategy Implementation: The Role of Channel Alignment Capabilities. Decision Sciences (Journal of) 40.4 (2009): 869-900.
Wallace, D., Giese, J., & Johnson, J. Customer Loyalty in the Context of Multiple Channel Strategies. Journal Of Retailing 80.4 (2004): 249-263.
Presentations
Wallace D.W., (2019) Reflections on Early Career Decisions.. Marketing Management Association (MMA) Spring Conference. (2019)
Wallace D.W., (2019). So You Got Tenure. Now What?. Marketing Management Association (MMA) Fall Conference. (2019)
Wallace, D.W. (2019). Ethics in the Outdoor Industry. Daniels Fund Ethics Initiative Collegiate Program. Western State Colorado University. (2019)
Wallace, D. W., (2018). What We Should Be Teaching in Marketing: The Current and What, Long in the Tooth, Belongs in the Past.. Marketing Management Association Fall Educators' Conference.. (2018)
Wallace, D.W. (2018). Virtual Organizations: Evolution of a Literature.. Marketing Management Association Fall Conference. (2018)
Examining Donations to Thrift Store Retailers Using the Extended Model of Goal Directed Behavior. Society for Marketing Advances (SMA) Conference. (2009)
Session Chair: Insights into Web and Catalog Based Retailing. Society for Marketing Advances (SMA) Conference. (2009)
The Efficacy of Multiple Channel Retailing. American Marketing Association Summer Educators' Conference. (2003)