Hulda Black
Professor
Marketing
Office
State Farm Hall of Business - SFH 320
Office Hours
By appointment
Office Phone
Email
- About
- Education
- Awards & Honors
- Research
Biography
Hulda is a Professor of Marketing at Illinois State University in Normal, IL. Hulda obtained her Ph.D. Marketing from the University of Kentucky in the Spring of 2011. Prior to pursuing her Ph.D., Hulda worked in the health club industry for four years.
Current Courses
332.001Creative Strategy & Design
332.002Creative Strategy & Design
233.001Foundations Of Integrated Marketing Communication
332.001Creative Strategy & Design
332.002Creative Strategy & Design
233.003Foundations Of Integrated Marketing Communication
Teaching Interests & Areas
Hulda’s teaching interests include Integrated Marketing Communication, Creative Strategy & Design, Digital Marketing and Sport Marketing. Over the past few years, Dr. Black has become involved with the Adobe community, both in and outside of her classes. She has a passion to help her students separate themselves from the pack by enhancing their applicable business skills outside of the classroom.
Research Interests & Areas
Hulda's research interests include Services Marketing, Health & Wellness and Scholarship of Teaching.
PhD
University of Kentucky
Lexington, KY
Other Graduate Certificate in Health Communications
University of Kentucky
Lexington, KY
Other Graduate Certificate in Applied Statistics
University of Kentucky
Lexington, KY
MBA
Grand Valley State University
Grand Rapids, MI
BS Marketing
Ferris State University
Big Rapids, MI
2023 Department Chairperson Faculty Scholar Grant
Department of Marketing, Illinois State University
2023
Outstanding University Teaching Award, Tenure Track 2022
Illinois State University
2022
2021-2022 Manahan Family Award for Teaching Excellence in Business
Illinois State University College of Business
2022
Adobe Education Leader
Adobe
2021
2021 Department Chairperson Faculty Scholar Grant
Department of Marketing, Illinois State University
2021
Gary R. Gemberling Scholar in Business Award 2019-20
ISU College of Business
2020
Adobe Education Leader
Adobe
2020
Outstanding Paper Winner 2019
International Journal of Pharmaceutical and Healthcare Marketing
2019
University Research Grant
Illinois State University College of Business
2018
Amar Kamath Faculty Innovation Award
ISU College of Business
2016
Conference Proceeding
Black, H., & Dingus, R. To Health with It: Bringing Wellness to the Marketing Classroom. Association for Marketing & Health Care Research (2022)
Judson, K., Black, H., & Beggs, J. Online Learning in Higher Education: Seeking Value Co-Creation in the Flipped Classroom. Marketing Management Association (2018)
Black, H. Course Redesign: Evaluation of Learning Objectives, Hybrid Delivery and New Experiential Project. Marketing Management Association (2016): 8-12.
DeGaris, L., & Black, H. Building a Professional Network: A 'Selling Yourself' Class Project. National Conference in Sales Management (2016)
Delpechitre, D., Black, H., & Schetzsle, S. Before the Purchase: Does Satisfaction with the Salesperson Matter. Marketing Management Association (2016): 13-20.
Journal Article
Dingus, R., Black, H., & Flink, N. Analytics for All Marketing Majors: Sparking Interest in the Uninterested. Journal of Marketing Analytics (2024)
Black, H., Milovic, A., & Dingus, R. A Foot in the Door: A Customizable Networking Project. Marketing Education Review 33.2 (2023): 130-135.
Dingus, R., Black, H. G. & S. H. Dahlquist (2022). Let's Get Personal: Using SWOT and FAB as the Foundation to Develop Students' Personal Brands, Marketing Education Review, 32(2), 155-162.
Black, H. B., Dingus R. & A. Milovic (2021). From Student to Professional: Teaching Professionalism in the Marketing Classroom. Marketing Education Review, 31(1), 41-52. DOI: 10.1080/10528008.2020.1836974
Black, H.G., Jeseo, V. and Vincent, L.H. (2021), Promoting Customer Engagement in Service Settings through Identification, Journal of Services Marketing, 35:4, 473-486, https://doi.org/10.1108/JSM-06-2020-0219
Presentations
Don't Reinvent the Wheel! New and Unique Resources to Complement the Marketing and Sales Classrooms. Marketing Management Association. (2019)
Online vs. Face-to-Face: How Customer-to-Customer Interactions Impact Customer Experience Behaviors. Academy of Marketing Science. (2019)
Soft Skills as an Assessed Course Component. Academy of Marketing Science Conference. (2019)
Online Learning in Higher Education: Seeking Value Co-Creation in the Flipped Classroom. Marketing Management Association. (2018)
Return on Community: The Firm's Role in Managing Customer Communities. Southeast Marketing Symposium. (2009)
Efficacy of Computer Technology-based HIV Prevention Interventions: A Meta Analysis. Center on Drug and Alcohol Research Translation Colloquium Series. (2008)
Patient Participation: A Social Network Perspective. American Marketing Association Educators' Summer Conference. (2008)
To Market, To Market: Trends and Insights into Marketing Academia's Job Market. American Marketing Association Summer Educators' Conference. (2008)
Transitioning from PhD Student to Assistant Professor. American Marketing Association Educators' Summer Conference. (2008)
Who Went Where: Job Market Talk. American Marketing Association Educators' Summer Conference. (2007)