Horace Melton

Taylor, S., Ishida, C., & Melton, H. A Meta-Analytic Investigation of the Antecedents of Digital Piracy. Roland Rust and Ming-Hui Huang (EDs), Handbook of Service Marketing Research. Edward Elgar Publishing, Inc. (2014)

Melton, H., & Hartline, M. Frontline Employee Team Consensus, Commitment to Service Quality, and Customer Experience. Keisha Cutright, James Alvarez Mourey, Renana Peres (EDs). 2019 AMA Summer Marketing Educators' Conference 30 (2019): UXO-28 to 32.

Melton, H. Supplier Participation in New Service Development: A Service-Dominant Logic Perspective. Bernard Jaworski and Neil Morgan (EDs). American Marketing Association Educators' Summer Conference 27 (2016): G21 - G25.

Kaufman, P., Langrehr, F., & Melton, H. Building Student Professional Confidence via Conference Calling Experience. Marketing Management Association Fall Conference 2011 (2011): 1 - 6.

Melton, H. Customer and Frontline Employee Influence on New Service Development Outcomes: An Exploratory Study. Decision Sciences Institute Mini-Conference on Service Sciences (2007)

Melton, H. Antecedents and Consequences of Social Influence Strategies in Supply Chain Management. American Marketing Association Winter Educators' Conference 17 (2006): 263.

Melton, H., & Hartline, M. Customer and Employee Co-Creation of Radical Service Innovations. Journal Of Services Marketing 29.2 (2015): 112-123.

Melton, H., & Hartline, M. Employee Collaboration, Learning Orientation and New Service Development Performance. Journal of Service Research 16.1 (2013): 67-81.

Kaufman, P., Melton, H., Varner, I., Hoelscher, M., & Schmidt, K. Alternative Approaches for Educating Future Global Marketing Professionals: A Comparison of Foreign Study and Research-intensive Marketing Programs. Journal Of Marketing Education 33.3 (2011): 285-294.

Taylor, S., Goodwin, S., Melton, H., & Hunter, G. An Analysis of the Student Course Engagement Questionnaire (SCEQ) in Large-Section Principles Classes. Journal on Excellence in College Teaching 22.1 (2011): 29-57.

Taylor, S., Hunter, G., Melton, H., & Goodwin, S. Student Engagement and Marketing Classes. Journal Of Marketing Education 33.1 (2011): 73-92.