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Dr. Hao Wang

Assistant Professor of Marketing
State Farm Hall of Business - SFH 321
Office Hours
By appointment
  • About
  • Education
  • Awards & Honors
  • Research

Current Courses

230Introduction To Marketing Management

Teaching Interests & Areas

Sales Management, Marketing Strategy, Marketing Analytics, Marketing Research

Research Interests & Areas

My primary research interest is empirical modeling of managerially oriented issues related to salesforce effectiveness, sales ethics, consumer protection, marketing/sales and public policy, and upper echelons research in marketing.

PhD Business Administration (Marketing)

University of South Florida
Tampa, Florida

2023 AMA Sales SIG Dissertation Award, the runner-up (2nd place)

American Marketing Association

2022 AMA Sales SIG/USCA Doctoral Dissertation Proposal Award

American Marketing Association

2021 James M. Comer Award for the Best Contribution to Selling and Sales Management Theory


Hunt/Deitz/Hansen Best Doctoral Paper Award

National Conference in Sales Management

Journal Article

Plouffe, C., DeCarlo, T., Fergurson, R., Kumar, B., Moreno, G., Schmitt, L., Sleep, S., Volpers, S., & Wang, H. Salespeople and Teams as Stakeholder and Knowledge Managers: A Service-Ecosystem, Co-Creation, Crossing-Points Perspective on Key Outcomes. European Journal of Marketing (2023)
Good, V., Hughes, ., & Wang, H. More than money: establishing the importance of a sense of purpose for salespeople. Journal of the Academy of Marketing Science 50.3 (2022): 272-295.
Wang, H., Schrock, W., Kumar, A., & Hughes, D. Effectual selling in service ecosystems. Journal of Personal Selling & Sales Management (2020)

Grants & Contracts

University Research Grants. Illinois State University. Illinois State University. (2023)