Dr. Juno Lim
Associate Professor of Marketing
-1.JPG?auto=format&w=150&h=225&crop=faces&fit=crop&fm=jpeg&q=90)
Office
SFHB State Farm Hall Of Business 231
Office Phone
Email
- About
- Education
- Awards & Honors
- Selected Research
Biography
Joon Ho (Juno) Lim teaches in the Advanced Marketing Analytics area. He earned his Ph.D. in Business Administration – Marketing from Texas A&M University, his Master’s degree in Applied Statistics from The Ohio State University, and his Bachelor’s degree in Business Administration from University of Seoul.
Current Courses
MKT 345.001 Advanced Marketing Analytics
MKT 345.002 Advanced Marketing Analytics
MKT 445.001 Advanced Marketing Analytics
MKT 445.002 Advanced Marketing Analytics
MKT 232.001 Marketing Research | Syllabus
Teaching Interests & Areas
Marketing Analytics, Marketing Research, Marketing Strategy, Principles of Marketing, Digital Marketing
Research Interests & Areas
Empirical modeling of consumer behavior and firm decision-making. His research focuses on marketing & public policy, nutrition labeling, data breach, branding (logo and color in business), multichannel retailing, package design, sports marketing, and inclusive marketing.
PhD Business Administration (Marketing)
Texas A&M University
MS Applied Statistics
The Ohio State University
Columbus, Ohio
BBA Business Administration
University of Seoul
Seoul
2025-2026 University Research Grant (URG)
Illinois State University - College of Business
2025
2022-2023 University Research Grant (URG)
Illinois State University - College of Business
2022
2020-2021 COB Outstanding Researcher Award
College of Business - Illinois State University
2020
2018 Marketing Department Chairperson Faculty Scholar
Marketing Department - Illinois State University
2018
Featured Research from the College of Business
College of Business - Illinois State University
2018
New Faculty Startup Support Program
Illinois State University - Office of Research & Graduate Studies
2016
Grants and Contracts
College of Business Research Fellowship and University Research Grant (URG)
Joon Ho Lim.
College of Business. 2025 - 2026
College of Business Research Fellowship and University Research Grant (URG)
Joon Ho Lim.
College of Business. 2022 - 2023
College of Business Research Fellowship and University Research Grant (URG)
Joon Ho Lim.
College of Business. 2019 - 2020
Journal Article
Online Retail Formats and Product Performance: The Moderating Role of Product Characteristics
Hao Wang, Valerie Good, Joon Ho Lim.
Journal of Business Research, 198 (115509), (2025)
The Impact of Healthcare Data Breaches on Patient Hospital Visit Behavior
Eunho Park, Joon Ho Lim.
International Journal of Research in Marketing, 42 (4, Part B), 1285−1304, (2025)
Sell on, sell to, or sell through: The sales performance implications of brand-platform selling arrangements
Hao Wang, Valerie Good, Joon Ho Lim, Ming-Huei Hsieh.
Journal of Retailing, 100 (4), 583−601, (2024), https://doi.org/10.1016/j.jretai.2024.09.003
Professional Athletes’ Social Media Use and Player Performance: Evidence from the National Football League
Joon Ho Lim, Leigh Anne Donovan, Peter Kaufman, Chiharu Ishida.
International Journal of Sport Communication, 14 (1), 33-59, (2021), https://doi.org/10.1123/ijsc.2020-0055
Competitive Effects of Front-of-Package Nutrition Labeling Adoption on Nutritional Quality: Evidence from Facts Up Front–Style Labels
Joon Ho Lim, Rishika Rishika, Ramkumar Janakiraman.
Journal of Marketing, 84 (6), 3-21, (2020), https://journals.sagepub.com/doi/10.1177/0022242920942563
Toward a New Perspective on Salesperson Success and Motivation: A Trifocal Framework
Duleep Delpechitre, Aditya Gupta, Arash Hosseinzadeh Zadeh, Joon Ho Lim, Steven A Taylor.
Journal of Personal Selling & Sales Management, 40 (4), 267-288, (2020), https://doi.org/10.1080/08853134.2020.1805748
A Comprehensive Review on Logo Literature: Research topics, Findings, and Future Directions
Min Jung Kim, Joon Ho Lim.
Journal Of Marketing Management, 35 (13-14), 1291-1365, (2019), 10.1080/0267257X.2019.1604563
The Effect of Data Breach Announcement on Customer Behavior: Evidence from a Multichannel Retailer
Ramkumar Janakiraman, Joon Ho Lim, Rishika Rishika.
Journal Of Marketing, 82 (2), 85-105, (2018), 10.1509/jm.16.0124
Customer Journeys through the Eyes of Undergraduate College Students
Steven A Taylor, Nathan S Hartman, Joon Ho Lim.
Journal Of Consumer Satisfaction, Dissatisfaction And Complaining Behavior, 30, 119-138, (2017)
Transformative Service Practice in Higher Education: A Cautionary Note
Steven A Taylor, Chiharu Ishida-Lambert, Joon Ho Lim, Duleep Delpechitre.
Journal Of Consumer Satisfaction, Dissatisfaction And Complaining Behavior, 30, 77-96, (2017)
Presentations
Show Us Your Name: The Effect of Power Distance Beliefs on Evaluations of Wordmark Logos
Joon Ho Lim.
Association for Consumer Research Conference 2023, Seattle, WA, October, 2023
Does Professional Athletes' Humility and Activity on Social Media Impact Team and Player Performance? Evidence from National Football League
Joon Ho Lim, Leign Anne Donovan, Peter Kaufman, Chiharu Ishida.
Austin, TX United States of America, February, 2019
The Impact of In-Store Product Recommendation Technology on Customer Behavior: Evidence from a Multichannel Retailer
Joon Ho Lim.
39th ISMS Marketing Science Conference, Los Angeles California, June, 2017
The Effect of Customer Data Breach on Customers’ Purchase and Channel Choice Behavior: Evidence from a Natural Experiment
Joon Ho Lim.
37th ISMS Marketing Science Conference, Baltimore, MD, June, 2015