John Drea DBA
Unknown
Marketing
Office Hours
Mondays 2-3 pm, by appointment, and by Zoom
Office Phone
Email
- About
- Education
- Awards & Honors
- Research
Biography
39 years of experience as a professor and administrator (chair, assistant/associate dean, dean, and interim VP.) Winner of national teaching awards for innovation and teaching excellence.
Teaching Interests & Areas
Consumer Behavior
Marketing Principles
Marketing Management
Marketing Research
Leadership
Research Interests & Areas
Marketing of third-party logistics services.
Marketing/Sales for professional sports tickets.
DBA Marketing
Southern Illinois University
Carbondale, Illinois
MBA Marketing
University of Notre Dame
Notre Dame, IN
Bachelor of Arts Double major, English and Business/Economics
Illinois College
Jacksonville, IL
Meritorious Teaching Award
Marketing Management Association
2017
Industry Achievement Award
Transportation Intermediaries Association
2010
Award for Innovative Excellence in Marketing Education
American Marketing Association
2003
Outstanding Researcher Award
Western Illinois University
2000
Outstanding Teacher Award
WIU College of Business and Technology
1999
Distinguished Teacher of Marketing
Society for Marketing Advances
1998
Outstanding Researcher Award
Western Illinois University
1998
Book, Chapter
Drea, John (2019), “The Reality of Working with Real World Clients,” SAGE Research Methods Cases, Part 2, Kasia Figel, ed. https://dx.doi.org/10.4135/9781526477316
Conference Proceeding
Drea, John (2022), “An Examination of the Career Paths of Professional Sports Ticket Executives," Proceedings of the Marketing Management Association, St. Louis, MO 8-15 (March 11) Available at: https://www.mmaglobal.org/_files/ugd/3968ca_11d89c953c214518ac83c127c65cf71a.pdf
Drea, John (2022), “Taking Us Out of the Ballgame: Gender Diversity and the Business of Baseball", Proceedings of the Marketing Management Association, St. Louis, MO 1-7 (March 10) Available at: http://www.mmaglobal.org/wp-content/uploads/2022/04/MMA-Proceedings-2022-Spring-Conference-Final.pdf
Journal Article
Drea, John (2021), “Improving Learning Outcomes Through Choice-Based Course Delivery: The Choice Model,” Journal of Education for Business, 97 (August 10) Available at: https://doi.org/10.1080/08832323.2021.1960469
Poe, Kaitlin and Drea, John (2020) "The Use of Season Ticket Incentives in Major League Baseball," Journal of Applied Sport Management: Vol. 12 : Issue 1. https://doi.org/10.7290/jasm120105 Available at: https://trace.tennessee.edu/jasm/vol12/iss1/5
Magazine/Trade Publication
Drea, John (2023), “Many Small Colleges Are Struggling. Here’s What Leaders Need to Do: Four Ideas for Every Institution to Consider,” Inspiring Minds – Harvard Business Publishing, (June 21) https://hbsp.harvard.edu/inspiring-minds/many-small-colleges-are-struggling-heres-what-leaders-need-to-do
Drea, John (2021) “Online? In Person? The Power of Letting Students Choose: How Course Delivery Models Should Evolve Post-Pandemic, Not Turn Back,” Inspiring Minds – Harvard Business Publishing, (March 18), https://hbsp.harvard.edu/inspiring-minds/online-in-person-the-power-of-letting-students-choose
Grants & Contracts
Upgrading Technology for Teaching and Administration. US. Department of Education, Title III. Federal. (1987)