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John Drea DBA

Office Hours
Mondays 2-3 pm, by appointment, and by Zoom
  • About
  • Education
  • Awards & Honors
  • Research


39 years of experience as a professor and administrator (chair, assistant/associate dean, dean, and interim VP.) Winner of national teaching awards for innovation and teaching excellence.

Teaching Interests & Areas

Consumer Behavior
Marketing Principles
Marketing Management
Marketing Research

Research Interests & Areas

Marketing of third-party logistics services.
Marketing/Sales for professional sports tickets.

DBA Marketing

Southern Illinois University
Carbondale, Illinois

MBA Marketing

University of Notre Dame
Notre Dame, IN

Bachelor of Arts Double major, English and Business/Economics

Illinois College
Jacksonville, IL

Meritorious Teaching Award

Marketing Management Association

Industry Achievement Award

Transportation Intermediaries Association

Award for Innovative Excellence in Marketing Education

American Marketing Association

Outstanding Researcher Award

Western Illinois University

Outstanding Teacher Award

WIU College of Business and Technology

Distinguished Teacher of Marketing

Society for Marketing Advances

Outstanding Researcher Award

Western Illinois University

Book, Chapter

Drea, John (2019), “The Reality of Working with Real World Clients,” SAGE Research Methods Cases, Part 2, Kasia Figel, ed.

Conference Proceeding

Drea, John (2022), “An Examination of the Career Paths of Professional Sports Ticket Executives," Proceedings of the Marketing Management Association, St. Louis, MO 8-15 (March 11) Available at:
Drea, John (2022), “Taking Us Out of the Ballgame: Gender Diversity and the Business of Baseball", Proceedings of the Marketing Management Association, St. Louis, MO 1-7 (March 10) Available at:

Journal Article

Drea, John (2021), “Improving Learning Outcomes Through Choice-Based Course Delivery: The Choice Model,” Journal of Education for Business, 97 (August 10) Available at:
Poe, Kaitlin and Drea, John (2020) "The Use of Season Ticket Incentives in Major League Baseball," Journal of Applied Sport Management: Vol. 12 : Issue 1. Available at:

Magazine/Trade Publication

Drea, John (2023), “Many Small Colleges Are Struggling. Here’s What Leaders Need to Do: Four Ideas for Every Institution to Consider,” Inspiring Minds – Harvard Business Publishing, (June 21)
Drea, John (2021) “Online? In Person? The Power of Letting Students Choose: How Course Delivery Models Should Evolve Post-Pandemic, Not Turn Back,” Inspiring Minds – Harvard Business Publishing, (March 18),

Grants & Contracts

Upgrading Technology for Teaching and Administration. US. Department of Education, Title III. Federal. (1987)