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Professor Mark Gibson MBA

Inst. Assistant Professor of Marketing
Marketing
Office
State Farm Hall of Business - SFH 118
Office Hours

T/TH 11a -12pm
  • About
  • Education
  • Awards & Honors

Biography

Over 30 years in senior level IMC leadership and executive roles, 27 for Fortune 50 company.

Current Courses

236.001Business Ethics, Social Responsibility And Sustainability

236.001Business Ethics, Social Responsibility And Sustainability

236.002Business Ethics, Social Responsibility And Sustainability

333.001Integrated Marketing Communication

333.002Integrated Marketing Communication

333.003Integrated Marketing Communication

339.001Seminar In Marketing: Sport Marketing

291.001Undergraduate Teaching Experience In Marketing

Teaching Interests & Areas

Strategic Marketing Management and Planning, IMC Strategy and Campaign Development, Brand Management, Sports Marketing, Media Management and Placement, Organizational Marketing and IMC

Research Interests & Areas

Role of Marketing in Higher Education, Brand and Reputation Management in Crisis, Marketing structures and impact on brand measures, Relationship of College or University Athletic brand to perceptions and affinity for institutional brand

MBA business administration

Northwestern

PhD Marketing of Higher Education

Illinois State University
Normal, Illinois

University Impact Award

Provost
2019