Sphurti Sewak
Assistant Professor
Office
SFHB State Farm Hall Of Business 342
Office Phone
Email
- About
- Education
- Awards & Honors
- Selected Research
Current Courses
MKT 340.001 Digital Marketing & Promotion
MKT 190.001 Marketing Fundamentals And Career Choices
MKT 190.002 Marketing Fundamentals And Career Choices
Teaching Interests & Areas
Digital Marketing and Promotions
Marketing Fundamentals
Research Interests & Areas
Transformative Consumer Research; Social Media Marketing; and Marketing Pedagogical Research
PhD
Florida International University, Miami, FL
USA
2025 Lou E. Pelton Emerging Scholar Award
Association of Collegiate Marketing Educators
2025
Best Paper in Public Policy and Marketing
Society for Marketing Advances
2024
Best Paper, Social Media & Digital Marketing track
Society for Marketing Advances
2023
Journal Article
From Happywashing to Happytalism: Fostering Youth Well-Being Through the HEAL Framework
Ellen Campos Sousa, Tessa Garcia-Collart, Kelly Moore, M. Deniz Dalman, Sphurti Sewak, Cheryl-lyn Ngoh, Rodolfo Rodrigues Rocha, Giovanni Latorre, Wendy T. Gillis, Luciana Freire, Miguel Ángel Zúñiga, Luis Miguel Gallardo.
Journal of Public Policy & Marketing, (2026), 10.1177/07439156261452981
How Consumers Evaluate Human, AI, and Hybrid Therapists: Psychological Pathways to Expected Service Satisfaction
Todd C. Haderlie Jr., Sphurti Sewak, Sandipan Sen, Anthony Miyazaki.
Journal of Consumer Affairs, (2026), https://doi.org/10.1111/joca.70061
The Effect of Libertarian Beliefs on Consumer Attitudes Toward Driving Controls
Todd C. Haderlie Jr., Sphurti Sewak, Peter R. Dickson.
Journal of Nonprofit & Public Sector Marketing, (2026), https://doi.org/10.1080/10495142.2026.2618780
The Effectiveness of Using Visible Disabilities in Brand Ads: When and Why It Works
Sphurti Sewak, Jayati Sinha.
European Journal of Marketing, (2026), 10.1108/EJM-12-2023-0886
Brand posts with memes on social media: perceived humor and consumer engagement
Sphurti Sewak, Jaehoon Lee, Todd C Haderlie.
Journal of Consumer Marketing, Ahead-of-print (Ahead-of-print), (2025), https://doi.org/10.1108/JCM-09-2024-7221
Investigating the effects of generative AI on student satisfaction and self-efficacy
Todd C Haderlie Jr., Sphurti Sewak, Shivam Agarwal, Jaehoon Lee.
Marketing Education Review, 1-11, (2025), https://doi.org/10.1080/10528008.2025.2576159
The impact of online brand roasting on brand attitude and brand preference: moderating effects of other brand versus consumer targets
Sphurti Sewak, Todd C Haderlie Jr., Anthony D Miyazaki.
Journal of Product and Brand Management, 34 (7), 948-962, (2025), 10.1108/JPBM-01-2025-5722
Development and Implementation of Experiential Project-Based Learning for Healthcare Management Education
Jayati Sinha, Miriam Weismann, Nuket Serin, Sphurti Sewak.
(2023)
Evaluating Consumer Perceptions of Businesses Pre- and Post-Midterm Elections Using Business Ethics Index (BEI)
John Tsalikis, Todd Haderlie, Sphurti Sewak.
Business Ethics and Leadership, 7 (1), 96-104, (2023), 10.21272/bel.7(1).96-104.2023