Overview
The Marketing faculty have designed the Advanced Marketing Analytics (AMA) Sequence to allow Marketing Majors to concentrate their coursework in preparation for marketing roles that may require more analytical skills, such as statistical analysis, data visualization, data cleaning and handling, data mining, predictive analytics, etc. The use of analytics is expected to grow rapidly.
Why Study Marketing - Advanced Marketing Analytics?
Employers are increasingly seeking analytics-ready workers who can make data-driven decisions. Analytical thinking and innovation, complex problem-solving, critical thinking and analysis, technology design and programming are among the Top 10 skills of 2025 according to LinkedIn. This sequence will provide skill development, introduction and use of contemporary analytical tools, and context that will be userful for future workers to manage effectively.