Marketing | College of Business

Overview

The basic curriculum is designed to thoroughly acquaint Marketing majors with the broad field of marketing and to allow focused study in narrower subfields, depending upon the students' interests and aptitudes. Students may choose Marketing electives from one or more of the following six career-track concentrations: Advertising/Promotion, Business/Industrial Marketing, Marketing Research, Retailing/Distribution, Selling/Sales Management, and Services Marketing.

Students can specialize further by choosing a formal sequence of study in Advanced Marketing Analytics, Professional Sales or Integrated Marketing Communication.

Why Study Marketing?

Marketing personnel are concerned with the design, promotion, price and distribution of the products, services, ideas, and experiences. Marketers work to determine what people want, and work with consumers to fulfill those desires. Marketing rewards creative expression, thoughtful analysis, creative thinking, empathy, and understanding.

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Resources

Kasey Gandham'13

Kasey Gandham is the co-founder of Packback. Packback is an education technology startup that enables professors to improve student curiosity through online discussion powered by A.I., all while making it fun, social, and addicting. Over 250,000 students across the United States use Packback as part of their coursework. Packback is an 80 person team in Chicago [MH1] with investors including Mark Cuban and University Ventures.

Kasey founded Packback with his three other co-founders in his junior year of college while at Illinois State University, after starting and growing the professional business fraternity Alpha Kappa Psi together. He pursued the generalist approach and chose the general marketing sequence to build a broad marketing foundation for starting his business.

After airing on the ABC-TV show Shark Tank, Packback pivoted away from their initial launch as a textbook company to focus on their current mission of building a more curious generation through facilitating great discussion.