Corporate Social Responsibility (CSR) is the initiative to embrace responsibility for a company’s actions and encourage a positive impact on society through activities involving consumers, employees, communities, stakeholders, and the environment. CSR goes beyond what is required by regulators and promotes the betterment of business practices for sustained positive change for consumers, employees, communities, and stakeholders.
This year’s Business Week CSR Case Competition is taking place on February 12th, 2021 from 9:00am to 2:00pm. Teams consisting of two to five participants will be given a real-life business problem to be analyzed and solved within a two-hour time frame. Each team will present research and a proposed solution to a panel of judges consisting of business professionals.
The competition is then narrowed down to the top three teams that will continue on to present to an even larger panel of judges to compete for an overall prize amount of $2,350 split amongst the teams. First place will win $1250 and customized t-shirts, second place will win $750, and third place will win $350. There will be several participant awards of Business Week apparel awarded to select participants as well.
Students hone professional skills during Corporate Social Responsibility Case Competition
by Evan Linden
Before the fall semester came to an end, Illinois State business students received the opportunity to sharpen their presentation and teamwork skills at the Corporate Social Responsibility Case Competition.
The Corporate Social Responsibility Case Competition, hosted by the College of Business, took place in November as a precursor to Business Week. The competition was held inside the State Farm Hall of Business’ Caterpillar Auditorium and was sponsored by COUNTRY Financial.
Although Business Week officially begins February 24, the Corporate Social Responsibility Case Competition gave students an early chance to network and collaborate in a professional environment.
"The competition teaches students how to comprise their insightful ideas and knowledge acquired through their studies and experiences into a pitch to solve a current problem that a real corporation is facing," said Shannon Donaldson, a junior marketing and communication studies major from Crystal Lake. "The event is a wonderful way to improve public speaking, teamwork, and critical thinking skills."
Donaldson worked alongside fellow business majors Adrian Kuzbik and Estevan Mora to lead and organize the event. As a coordinator, Donaldson reached out to potential sponsors and facilitated the communication between the multiple parties involved in the competition. Kuzbik took control of the event's logistics, keeping track of the contestants and judges in attendance as well as reorganizing the teams in the case of absences.
12 teams of two to five student contestants competed at the event. The students had to present ways to increase Apple's social responsibility after the company faced criticism for failing to uphold ethical and moral standards over the years.