Welcome
The Marketing Department offers programs of study in Marketing, Integrated Marketing Communication, Professional Sales, Business Education, and Advanced Data Analytics.
The curriculum is responsive to and aligned with the evolving demands of the private sector and society. Academic programs are rigorous and challenging, with faculty utilizing an active-learning, high-student-involvement approach in their classes. Students also develop practical, career-ready skills through the integration of artificial intelligence (AI) into the curriculum, with AI concepts and applications taught across classes.
Many courses provide opportunities for students to apply their knowledge through live client projects, giving them valuable experience working with real organizations and addressing real-world business challenges. Classes also provide opportunities to complete the latest industry recognized certifications and micro-credentials.
The Business Education program is recognized by students, alumni, educational agencies, accrediting organizations, and professional groups as a premier program emphasizing excellence.